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Tech Sales & Marketing
Customer Stories

Empowering tech vendors to deeply understand their target customers and engage key buyer groups.

Pathfindr Customer Story - Dawid Naude shares his experience with ADAPT Featured Story Pathfindr Accelerates Deals After 12 CxO Meetings in One Day Dawid Naude Founder & CEO
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All Private Roundtables Executive Event Partnership Analyst Presentations & Advisory Buyer Intelligence
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/ Executive Event Partnership Fujitsu builds trusted partnerships through ADAPT Edge Events James Richmond Head of Cyber Security Services
/ Private Roundtables Pathfindr Accelerates Deals After 12 CxO Meetings in One Day Dawid Naude Founder & CEO
/ Private Roundtables Tanium Successfully Expands into New Accounts and Secures Key Wins in A/NZ Michele Clarke Senior Marketing Manager ANZ
/ Analyst Presentations & Advisory Skillsoft Solidifies Event Success and Market Alignment with ADAPT’s Analysts David Lovell Director, Marketing APAC
/ Analyst Presentations & Advisory Logicalis Australia Leverages Local Insights to Advance GTM Strategy and AI Readiness Morgan Wilkinson National Programs Manager, Marketing
/ Executive Event Partnership Kyndryl Drives Cloud and Infrastructure Pipeline with Senior IT Decision-Makers Natisa Burdiarta Industry Marketing Manager Adam Young Strategic Alliances and Partner Marketing
/ Executive Event Partnership AWS Expands Reach with CFOs and Enterprise Executives Across A/NZ Hugh Bowen Former Head of Enterprise Marketing
/ Executive Event Partnership GWI Closes Business and Opens Doors at ADAPT Edge Events Mike Lafford NSW State Director
/ Executive Event Partnership WalkMe Connects with Hard-to-Reach IT Buyers and Drives Conversions Debra Sutton Regional Vice President Marketing, APAC Phillipa Clift Field Marketing Manager, Asia Pacific
/ Executive Event Partnership Akamai Builds Lasting Partnerships and Refines Strategy with Local Insights James Richmond Former Regional Director ANZ
/ Executive Event Partnership Canberra Data Centres’ Journey from Growth to Industry Leadership with ADAPT Greg Boorer Founder & Chief Executive Officer
/ Analyst Presentations & Advisory “ADAPT’s insights made our messaging more relevant and impactful.” Miki Luong Chief Marketing & Communications Officer
/ Buyer Intelligence Winning the C-Suite: Interactive’s GTM Strategies Fueled by ADAPT Insights
"ADAPT’s strategic insights into the Australian and New Zealand IT market is unparalleled. Their involvement at IBM's Business Partner event seamlessly aligned with the pulse of the audience, enhanced our messaging relevance, and ensured maximum engagement. Matt Boon’s expertise amplifies the impact of any event. He epitomises professionalism and consistently exceeds expectations."
Miki Luong Chief Marketing & Communications Officer at IBM Australia

Miki Luong is an accomplished marketing and communication strategist, currently holding the position of Chief Marketing and Communication Officer at IBM Australia and New Zealand. With a deep-rooted passion for technology, Miki seamlessly blends her quantitative background with her creative flair to drive impactful campaigns and foster brand growth. Her commitment to lifelong learning is evident in her innovative approach to storytelling and her relentless pursuit of staying ahead of industry trends. Miki is dedicated to leveraging technology to connect with audiences, driving digital transformation, and empowering businesses to thrive in today's dynamic landscape. Under her leadership, IBM continues to push boundaries, redefine the future of marketing, and communication in the tech industry.

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Custom Research Market & Buyer Intelligence Platform (Advantage) Executive Event Partnership Analyst Presentations Private Roundtables

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Co-author a thought leadership asset with our analysts to back your point of view with independent, local research, and generate quality leads.

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Market & Buyer Intelligence Platform (Advantage)

Access a library of up-to-date, first-hand data points and stories from the A/NZ IT market and buyers. Share with team members and use in collaterals.

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Australia's premiere in-person annual conference series (EDGE) attended by CxOs driving enterprise modernisation, and earn one-to-one meetings with them.

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Bring ADAPT analysts as guest speakers to engage A/NZ executives at your customer events or to sensitise your teams to their deeper pain points.

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Leverage ADAPT's connect with the A/NZ buyer community to organise a bespoke private round table and fill seats with senior/C-level buyers

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