22 October, 2024 | Hilton, Sydney

Digital Product Excellence, Digital Experience & the Power of the X-Team

Collaborate and learn with 130 Heads of Digital Transformation and CX leaders driving digitisation, efficiency and experience.

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Online sales growth boosts digital products, sparking app, data, and system expansion.

Nimble organisations are evolving cross-functional CX, UX, Product, Data and Engineering disciplines - the X-teams. It’s time for radical transformation.

Past Speakers

Harness the collective intelligence of the world’s foremost thought leaders to learn best practices and be inspired.

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MIT CISR Senior Research Scientist, Chairman emeritus & ADAPT Strategic Advisor

Peter Weill

MIT CISR Senior Research Scientist, Chairman emeritus & ADAPT Strategic Advisor


Peter Weill’s work centers on the role, value, and governance of digitization in enterprises. Weill joined the MIT Sloan faculty in 2000 to become director of MIT Sloan’s Center for Information Systems Research (CISR).

MIT CISR is funded by approximately 100 corporate sponsors and patrons, and undertakes practical research on how firms generate business value from Information Technology (IT). As chair, Weill focuses on globalizing the center’s research and delivery. In 2008, Ziff Davis recognized Weill as #24 of The Top 100 Most Influential People in IT, the highest-ranked academic. In Dec 2019, his 2015 MIT SMR article Thriving in an Increasingly Digital Era was recognized as one of The Best 10 SMR Articles in the 2010s.

Peter has worked on digitization issues with the Executive Committees and Boards of more than 40 companies globally. He conducts workshops for key conferences, including the CEO Summits for Microsoft, IBM, and SAP, and the International Monetary Conference.

Chief Product Officer & Executive Director, Digital at Service NSW

Katie McDermott

Chief Product Officer & Executive Director, Digital at Service NSW


Katie McDermott, leads a diverse group of teams responsible for end-to-end digital customer experiences, including check-in and voucher programs which required unprecedented speed to production.

Katie will outline what they have done differently to now serve quick customer centric services, feedback loops, new team constructs and a digital manifesto.

Chief Digital Officer at VIC Police

Steve Hodgkinson

Chief Digital Officer at VIC Police


I am passionate about enabling organisations to innovate through ideas, people and technology. My authentic outcomes-oriented leadership style inspires and empowers people to “keep calm a do useful things better” – delivering successful outcomes and award-worthy results year-on-year.

In executive roles I have a successful track record of leading teams to execute transformative and sustainable change in complex situations and at large scale. In strategy and advisory roles I am acknowledged by my peers to be a creative, quietly powerful, thought leader and an inspirational public speaker.

I joined Victoria Police as its Chief Digital Officer in April. Previously I was the CIO of Victoria’s health and human services departments from 2014-2022.

My digital transformation work in health and human services delivered compelling outcomes year-on-year and uniquely received recognition in the top 10 of the Australian CIO50 each year for 5 years – culminating in a CIO50 Hall of Fame award in 2022. I am a Fellow of IPAA Victoria, was the Champion of the Australian TechDiversity Awards in 2018 and was the ITNews State & Local Government CIO of the Year in the 2017.

I am proud to have led my teams to awardable outcomes and am proactive about ensuring that my people are recognised for their achievements. Two of my leadership team members were awarded Public Service Medals in the Queen’s Birthday Honours and others have won a range of industry awards – including State Government project of the year in the 2019 IT News Benchmark Awards, a National AIIA iAward in 2019, an IPAA Victoria Top50 Women award and winner of the Service Delivery category in the 2016 IPAA Public Sector Leadership Awards.

Before DHHS I was global Chief Analyst Public Sector for the UK research and advisory firm Ovum for 8 years. Prior to this I was the Director eGovernment Strategy & Policy and Deputy CIO of the Victorian State government in Melbourne for 4 years.

In earlier times I founded and sold an e-commerce company, movinghome.com.au, and worked in a range of executive and consulting roles in the government and utility sectors in Europe and Australasia.

I am a graduate of the ANZSOG Executive Fellows program and the AICD Company Directors course and have a doctorate in Management Studies from the University of Oxford and a 1st class honours degree in Commerce from the University of Otago in New Zealand.

In my 20s I worked as a search & rescue mountaineer at Aoraki/Mount Cook National Park in New Zealand.

Executive Director & CIO of Gold Coast Health

Sandip Kumar

Executive Director & CIO of Gold Coast Health


A highly energised and engaging executive leader, with a mission to drive transformation at scale which has resulted in efficient growth, improved productivity and culture, whilst maintaining highest levels of safety and quality.

Throughout my career, I have built a reputation for being a dynamic leader with a strong track record of delivering results in the most complication environments, with agility and with sustainable results. A diverse background in finance, strategy, transformation, digital, infrastructure, executive leadership, consulting as well as operations.

I am known in industry for my ability to inspire, to execute, and to motivate teams to achieve their full potential. A mentor to many, with a commitment to building collaborative outcome focused relationships with stakeholders at all levels, and to ensure I am available to colleagues to iterate and engage.

I am driven by a deep sense of purpose and a desire to make a positive impact on the world. I see my role as not only delivering results for my organisation, but also contributing to the broader social and economic landscape.

Connecting the Region’s
Top Digital Leaders

Digital Edge is an invitation-only conference that brings together digital transformation leaders from the region’s most influential Enterprise and Government organisations, including:

Digital Edge gathers leading Heads of Digital Transformation, Product and Customers for an interactive day.

Hear from the experts, draw upon the collective intelligence of our region’s top digital transformation leaders, and learn the next steps from others on similar journeys.

With complete health and safety compliance, we are finally able to meet again face-to-face to share war stories, validate and compare lockdown and distributed workforce strategies.

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Why you should be here

Peer Introductions

Increase your own ability via a network of trusted connections by meeting with expert stakeholders and calibre peers. Every delegate must qualify to join the community.

Personalised Agenda

Self select your path through your choice of keynotes, panels, roundtables and workshops, perfectly aligning our content with your tactical and strategic needs.

Practical Insights

Global speakers ahead of you on the journey equip you with their learned experience, giving you the competence and tools you need.

Debating Critical Themes

01 Digital Product Excellence & Digital Experience

Global sales are moving online and revenues from digital products will boom. With this arrives an explosion in apps, data, systems – driving new management challenges and opportunities. The operating models, products and structures of the past will not meet the evolving speeds, or needs for innovation, CX, UX and personalisation.

02 The Power of the X-Team

Nimble organisations are evolving cross-functional disciplines: uniting product, engineering, support, marketing, data, IT, and C-suite into X-teams. The goal is to align strategy, roadmaps and services, but it’s easier said than done. How do we achieve cross functional success?

03 Who are Australia’s top performing enterprise and government organisations?

Who are the leaders of Digital Excellence in our region? What are they doing differently? What have they learned? Who is integral to their success? We codify their collective experience and lessons to help accelerate your digital transformation, EX and CX journeys.

04 How to create a unified Digital vision and sustainable change?

Our community of Digital and Tech leaders say barriers to success are misaligned priorities, lack of modern metrics or visibility, slow time to value, resistance to change and poor adoption. How can you create more agility while ensuring uptake and return from existing investments, to help ensure future budgets.

05 The bottom-line returns from modernisation

ADAPT’s latest Australian research shows that on every metric the CEO and CFO want to see, dedicated investments into digitisation and modernisation are leading to revenue growth, profit margins, EX, CX, innovation and more. How do you compare? Do you have the support and resources you need?

06 What are the best operating models for the digital age?

Organisations are not designed for the digital era and must reorganise several times if they are to survive this decade. What types of organisational surgery are required to reduce internal complexities and capture more value?

One of the most well organised conference I have attended. I found the context and data very relevant to my current organisational priorities and situation. Associate Director, Education Technology at University of Sydney I came away from the event so invigorated and, what was even better was that I could apply insights gained from the event as soon as I got back to my desk. I really recommend it. GM Digital Communications at Redkite The quality of presenters and the opportunity for peer and vendor engagement is second to none. Head of Information Services at Catholic Education Office, Diocese of Parramatta The content is exactly what we need to get an insight into how other organisations have been successful, as well as the challenges they faced. National Head Enterprise Applications at Australian Catholic University The content was thought provoking and backed with practical, real world application and learnings. I had great collaboration with other peers to share further challenges and potential solutions. General Manager Architecture at Fletcher Building Digital Edge was a really well run with great speakers and interesting opportunities to connect with peers and industry experts. Chief Digital Officer & Vice President Digital at University of Canberra Topical and insightful with practical takeaways from each keynote session. The event was extremely well organised and run. Global Head of Delivery, Customer Solutions at Toll Holdings

Past Partners

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Hilton, Sydney

488 George Street
Sydney NSW 2000

(02) 9266 2000 Get Directions


ADAPT exists to help Australia and New Zealand thrive commercially, now and for future generations.

For nearly 10 years, we have enabled this by connecting and equipping executives with the knowledge, relationships, inspiration and tools they need to gain advantage. With a deep understanding of modern business challenges, ADAPT deliver unique local research and advisory.

Our mission is to be the trusted source to connect, inform and equip our local community of business and tech leaders to make better decisions, faster.

To be ADAPT is to Rise Above.

Go to Adapt.com.au

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Digital Edge