22 October, 2024 | Hilton, Sydney

Digital Product Excellence, Digital Experience & the Power of the X-Team

Collaborate and learn with 150 Heads of Digital Transformation, Product and Customer driving digitisation, efficiency and experiences.

Register Your Interest Are you a Technology Vendor? Become a Partner

Online sales growth boosts digital products, sparking app, data, and system expansion.

Nimble organisations are evolving cross-functional CX, UX, Product, Data and Engineering disciplines - the X-teams. It’s time for radical transformation.

In its 8th year, ADAPT host leaders of Digital, Product and Customer strategy in A/NZ

Helping them create the best experiences, retention, improved ways of doing things, and managed change.​ Register Your Interest

Our Speakers

Harness the collective intelligence of the world’s foremost thought leaders to learn best practices and be inspired.

View All Speakers
Chief Transformation Officer at Bendigo & Adelaide Bank

Ryan Brosnahan

Chief Transformation Officer at Bendigo & Adelaide Bank


At Bendigo and Adelaide Bank, Ryan Brosnahan is responsible for driving the Group’s digital transformation program, a key enabler of the bank’s strategy. He is privileged to lead a talented team across the bank’s digital, data, payments, and technology functions.

With more than 20 years of international experience in the financial services industry in Australia, New Zealand, and the United Kingdom, Ryan has led complex growth and transformation change initiatives across multiple functions and businesses in financial services.

Ryan is passionate about harnessing the power of technology to improve the way we live and work, driving improvements in customer experience, business operations, and performance.

CEO at Privacy Code, formerly Global Chief Privacy Officer at Cisco

Michelle Dennedy

CEO at Privacy Code, formerly Global Chief Privacy Officer at Cisco


As the CEO of PrivacyCode and a Partner at Privatus Consulting, Michelle Dennedy has over 20 years of experience in advancing the respect for human information. She is renowned for her expertise in privacy engineering, a field that bridges the policy and technology divide with metrics and outcomes. Additionally, Michelle is an author, a podcaster, and a strategic advisor for several technology companies.

Michelle’s mission is to build better technology that matters, promoting quality, integrity, and asset-level possibilities for information assets. She works closely with families, executives, innovators, and dreamers at all stages and in all sectors to support the combination of policy, practice, and tools. She is passionate about creating solutions that enable data privacy and security, as well as social and environmental responsibility.

Gayan Benedict
CTO at Salesforce, former CIO at RBA

Dr Gayan Benedict

CTO at Salesforce, former CIO at RBA


As Chief Technology Officer for Salesforce Australian and New Zealand, Gayan leads regional efforts in security, engineering and architecture engagement with Salesforce product engineering, industry and key customer accounts. Gayan is co-founder of Salesforce’s global Architecture Guild and is an Industry Research Fellow at MIT’s Center of Information Systems Research at the MIT Sloan School of Management.

Gayan was the CIO of the Reserve Bank of Australia where he oversaw the digital transformation of the Bank’s federal government core banking services, delivery of Australia’s real-time national payment infrastructure (NPP), and uplifting the Bank’s cyber operations. Prior to the RBA, Gayan was the head of technology strategy and enterprise architecture for Westpac and director of customer data architecture for Oracle Asia Pacific. Gayan chairs Standards Australia’s governance working group for blockchain standards (IT-041) and is a member of the ISO Committee TC/307 on blockchain standards.

Stevens OAM
Executive, Data & AI at Telstra, former GM Data at AGL

Dayle Stevens OAM

Executive, Data & AI at Telstra, former GM Data at AGL


Dayle joined Telstra in July 2021 with nearly 30 years’ experience in the technology industry. She has held notable executive leadership roles in technology at companies such as NAB and AGL. Today Dayle leads Telstra’s Data & AI function.


Outside of Telstra, Dayle is a non-executive director at Beyond Blue, Australia’s most well-known and trusted mental health organisation, and a member of the IT Advisory Committee at Trinity College, University of Melbourne.


Dayle has long championed diversity in STEM across industry and age group boundaries, both through her own work and with global organisations aimed at encouraging women and girls to participate in STEM such as Robogals and Girl Geek Academy.


Dayle’s work has been recognised with multiple industry and professional awards, including being named in the CIO50 list of the best CIOs in Australia, the Australian Financial Review’s 100 Women of Influence, and being awarded an Order of Australia Medal for her services to information technology and to women. 

Connecting the Region’s
Top Digital Leaders

Digital Edge is an invitation-only conference that brings together digital transformation leaders from the region’s most influential Enterprise and Government organisations, including:

Stay Ahead of ANZ Market Trends

Keep up with the latest market research and benchmarking data in fields like cyber security, data analytics, digital transformation and more.

Insights from Global Experts & Technologists

Hear the strategies and methodologies being applied by industry innovators who are actively leading teams, delivering enterprise-wide transformation and driving value.

Harness the Wisdom of Your Peers

Learn from the experience of your peers in cross-industry roundtable discussions and networking events to inspire new ways of thinking and share ideas.

Connect with Key Technology Providers

Forge important relationships and explore the capabilities and expertise of our vendors to support your strategic initiatives.

Debating Critical Themes

01 Digital Product Excellence & Digital Experience

Global sales are moving online and revenues from digital products will boom. With this arrives an explosion in apps, data, systems – driving new management challenges and opportunities. The operating models, products and structures of the past will not meet the evolving speeds, or needs for innovation, CX, UX and personalisation.

02 The Power of the X-Team

Nimble organisations are evolving cross-functional disciplines: uniting product, engineering, support, marketing, data, IT, and C-suite into X-teams. The goal is to align strategy, roadmaps and services, but it’s easier said than done. How do we achieve cross functional success?

03 Data Quality and Governance Frameworks for Digital & Product leaders

Ensuring the compliance of new digital products, managing data governance across the X-team, and privacy engineering to manage risk in the digital age.

04 How to create a unified Digital vision and sustainable change?

Our community of Digital and Tech leaders say barriers to success are misaligned priorities, lack of modern metrics or visibility, slow time to value, resistance to change and poor adoption. How can you create more agility while ensuring uptake and return from existing investments, to help ensure future budgets.

05 MIT Research: “3 Emergent Approaches to Ecosystem Governance.”

Former CIO of RBA and now CTO of Salesforce, Gayan Benedict states the most challenging strategic goals are dependent on the actions and contributions of others. Ecosystem governance is a key to addressing today’s shared challenges such as sustainability and delivering connective financial services.

06 What are the best operating models for the digital age?

Organisations are not designed for the digital era and must reorganise several times if they are to survive this decade. What types of organisational surgery are required to reduce internal complexities and capture more value?

The keynotes really helped me to think big - to contemplate different approaches and perspectives with which to view our current and future challenges and opportunities. Director of Experience and Improvement at University of Canberra
A well structured event with insightful presentations. The whole day was structured to allow for meaningful discussion and allowed me to grow my toolbox of knowledge by learning from others.  Digital Innovation Lead at Vocus Communications
There were excellent speakers and great topics that were very relevant to the current climate and to my company. Head of Technology, Domestic Retail & Digital at Bupa Australia
One of the most well organised conference I have attended. I found the context and data very relevant to my current organisational priorities and situation. Associate Director, Education Technology at University of Sydney
I came away from the event so invigorated and, what was even better was that I could apply insights gained from the event as soon as I got back to my desk. I really recommend it. GM Digital Communications at Redkite

Our Partners

Diamond Partner
Platinum Partners
Gold Partners
Silver Partners
Register Your Interest

Explore Partnership Packages

Connecting the world’s leading technology brands with ANZ’s most influential enterprise executives.

Explore Now


Hilton, Sydney

488 George Street
Sydney NSW 2000

(02) 9266 2000 Get Directions


ADAPT exists to help Australia and New Zealand thrive commercially, now and for future generations.

For nearly 10 years, we have enabled this by connecting and equipping executives with the knowledge, relationships, inspiration and tools they need to gain advantage. With a deep understanding of modern business challenges, ADAPT deliver unique local research and advisory.

Our mission is to be the trusted source to connect, inform and equip our local community of business and tech leaders to make better decisions, faster.

To be ADAPT is to Rise Above.

Go to Adapt.com.au

Register your interest

Digital Edge