Agenda
Tuesday, 16 June 2026
“Unified Experience, Operationalised Intelligence & Enabled Agentic”
Please note that 1:1 meetings will be running throughout the day.
Registration & Check-In
Welcome to the 11th Digital & AI Edge: "Unified Experience, Operationalised Intelligence & Enabled Agentic"
Jim Berry - CEO & Founder at ADAPT
Competitive advantage is seeing a shift from digital experimentation to operationalised intelligence.
ADAPT’s 11th Digital & AI Edge event will address CX and EX with a lens on Enabling Agentic. How to lead the transition from generative experimentation to autonomous execution, the critical need for unified data structures, and the demand for commercial accountability.
Digital, CX and Product leaders must move beyond simple GenAI chat to deploying autonomous “digital colleagues” that execute workflows, but this is only possible if they first build a “connected nervous system” of unified, semantic data to prevent blind spots.
ADAPT Insights: What Are the Top Performers Doing Differently?
Gabby Fredkin - Head of Analytics & Insights at ADAPT
ADAPT’s Research and Advisory team reveal data-driven insights from 1,500+ regional surveys of Heads of IT, Digital, Security and Finance – leaders driving transformation for 60% of Australia’s GDP. Benchmark your digital and AI maturity, explore investment barriers, and validate priorities against peers. Gabby distils core findings on operationalising agentic autonomy, unifying experience architecture, structuring cross-functional teams to deliver measurable commercial landings over simple feature launches.
Get an Edge: Making the Most of Your Day
Shannon Barry - Senior Community Success Manager at ADAPT
Behind the Curtains of the World’s Best AI Bank: Integrating Intelligence with Empathy
Sanjoy Sen - Group Head - Consumer Bank at DBS Bank (Singapore)
AI is everywhere – but turning experimentation into enterprise‑scale impact remains hard. Sustainable advantage will not come from chasing hype, but from scaling AI with intent, trust, and strong leadership. Drawing on DBS’ multi‑year AI journey, this session shares how the bank has moved from pilots to industrialised AI, scaled GenAI and agentic intelligence, and embedded trust‑by‑design governance – all while keeping humans firmly at the centre. Expect real use cases, practical lessons, and a clear perspective on what it takes to lead in an AI‑powered bank.
– AI at DBS is the result of a long‑term journey – GenAI accelerates the path, it doesn’t start it.
– GenAI and agentic AI are being scaled to deliver real gains in productivity, quality, and decision‑making
– Strong governance enables AI to move fast, safely, and confidently at scale.
– The real differentiator is human + AI leadership, where judgment, empathy, and accountability stay human.
Unlocking the Agentic Advantage: How Leaders Can Accelerate Experience, Intelligence & Innovation Now
Dawid Naude - Founder & CEO at Pathfindr
Agentic AI is moving from experimentation to a new enterprise operating model. Australia’s leading AI practitioner, educator & CEO of Pathfindr Dawid Naude shares how leaders can build the foundations for enable, highly impactful agents across the entire organisation to achieve breakout efficiency, innovation & growth – now. He’ll explore why the era of agentic AI could be enterprise leaders’ greatest moment, and share essential tools & tips for unified experience architecture, clear governance, and commercial wins that stick. Dawid is proud to be the Founder & CEO of Pathfindr, an Official OpenAI Services Partner for AU-NZ and AFR BOSS Most Innovative Company for 2024 & 2025.
Morning Break
Refreshments, Snacks & Connections
Executive Panel: The Agentic Tipping Point - What We Automate Next?
Bhaskar Katta - General Manager of Global Operations at Westpac Memo Hayek - CIO ANZ at Zip Co Vijayan Seenisamy - Group Transformation Lead at Woolworths Group Jen French - General Manager AI Acceleration at CommBank Peter Hind - Principal Research Analyst at ADAPT
Peter Hind convenes Westpac, Zip and Woolworths to debate how agentic AI moves from pilots to accountable digital colleagues at scale.
– What’s accelerating in agentic AI – and what must we deliberately slow down?
– Digital colleagues aka Agents are here to stay – where is the red line? Who is responsible if there is a mistake?
– Deepfakes, vishing, phising – the AI era comes with its risks and lack of trust – how do you maintain the digital trust?
– Which outcome proves ROI for agentic AI: cost-to-serve, conversion, retention, or reduced risk?
From GenAI Experiments to Agentic Execution: Building the Trusted Data Layer for Action at Scale
with InfotrackMost organisations can prototype GenAI quickly, but scaling agentic execution stalls when data is fragmented, semantics aren’t shared, and trust breaks at the boundary between internal systems and authoritative external sources.
In this session, InfoTrack shares a partner-first blueprint for building a trusted execution layer of unified meaning and governed access to authoritative data, so agents can verify, enrich, submit, and confirm actions with permissions, audit trails, and guardrails built in.
Output to Outcomes: Why the Next Wave of Digital and AI Leaders Will Win by Proving Value – Not Just Accelerating Delivery
Digital and AI teams are under pressure to move faster than ever – but speed alone is no longer enough. As investment scrutiny rises and AI initiatives multiply, leaders must be able to connect strategy, delivery and value with far greater precision. This keynote explores how leading organisations are moving beyond activity and outputs to focus on measurable outcomes – creating the visibility and alignment needed to prioritise better, execute smarter, and turn transformation into tangible business results.
Takeaways:
– More output does not guarantee more value.
– AI becomes powerful when it is tied to priorities, capacity and measurable outcomes.
– The leaders who win will be those who can see, steer and prove enterprise value across the whole portfolio.
ADAPT Executive Insight Roundtables
Attend your pre-selected roundtable to participate in a peer discussion with confidence under Chatham House Rules moderated by an ADAPT analyst with subject matter experts.
Maximising ROI from AI with Real-Time Digital Behaviour Intelligence
Mark Drasutis - Head of Value, APJ at Amplitude
How digital leaders operationalise real-time signals to quantify friction, predict revenue risks, and validate AI investments.
Discussion Points:
– Quantifying the immediate revenue impact of digital journey friction.
– Identifying predictive signals that flag churn before it happens.
– Bridging the gap between data insights and rapid product execution.
– Unifying qualitative and quantitative data to contextualise user behaviour.
– Measuring actual commercial lift to justify AI optimisation budgets
Identity First: The Foundation of Secure AI Agents
To get AI agent security right, you have to get identity right – As enterprises shift from generative experimentation to agentic execution, identity security becomes the essential foundation for trustworthy AI adoption.
Peer Networking Seated Lunch
Join us for relaxed peer networking and great food, upstairs in the Heritage ballroom
Lunch RT | Bowtie CX: Scaling Personalisation via Enterprise Visual AI
with CanvaHow CDOs leverage the bowtie framework and AI to unify siloed teams, creating seamless, data-driven customer journeys.
Discussion Points:
– Operationalising the bowtie framework to connect acquisition with retention strategies.
– Automating hyper-personalisation using centralised data and generative AI.
– Democratising high-velocity design while maintaining governance and quality at scale.
– Unifying fragmented workflows to reduce tool sprawl and operational drag.
– Translating rapid content production into measurable retention and revenue growth.
ADAPT Executive Insight Roundtables
Attend your pre-selected roundtable to participate in a peer discussion with confidence under Chatham House Rules moderated by an ADAPT analyst with subject matter experts.
Reliable by Design: Running AI Systems Customers Can Trust
Rafi Katanasho - APAC CTO & Solution Sales VP at Dynatrace
How digital, product and customer leaders build the operational foundations that keep AI systems transparent, consistent, and commercially accountable before something goes wrong.
– Is your organisation culturally ready to own AI failures – not just AI launches?
– How do you maintain consistent, on-brand AI interactions across every customer channel?
– When a prompt injection attack manipulates your AI’s behaviour, would you know and how fast?
– When AI behaviour falls outside brand or compliance expectations, who acts and how fast?
– How much visibility do you actually have across your full AI stack – models, agents, and third-party dependencies?
From AI Ambition to AI Accountability - what's actually working, and what isn't, across the Customer Journey!
with Automation AnywhereAn honest peer-to-peer conversation amongst leaders, about where AI is actually delivering across the customer journey and where the gaps are costing you.
– Where in your customer journey does the experience fall apart, and is that because of what’s happening in the systems behind it?
– What happens when AI makes a decision your business cannot explain? (How did that happen?)
– Orchestrating … where does AI stop “processing” and where do humans “decide”?
– Understanding AI capabilities, and where can it add value?
– What is slowing us down, or stopping us from delivering the right solutions?
Scaling Digital Experience: Delivering Faster, Consistent Customer Journeys
As digital channels expand, many organisations are constrained by legacy content systems that slow delivery, fragment customer experience, and limit scalability.
This discussion will explore how modern, composable approaches enable faster content delivery across channels while maintaining consistency and control. Digital and customer leaders are rethinking how content operations support growth – balancing speed, flexibility, and governance.
– Where current content systems are slowing digital execution
– Delivering consistent experiences across web, app, and emerging channels
– Enabling faster time-to-market without losing control
– Scaling content operations across teams, regions, and brands
Gain practical approaches to accelerating digital delivery while improving consistency and customer experience at scale.
Afternoon Break
Refreshments, Snacks & Connections
Securing the Future: Transformation Done Right
Jim Boehm - Expert Partner and Chief Digital Risk Officer at McKinsey & Company (London) David Gee - ADAPT Advisor and Influential CISO
Every Chief Digital Officer faces the same critical challenge: delivering an exceptional customer experience while ensuring innovation remains secure by design. But how do the best organisations achieve this?
In this keynote fireside chat, David Gee former CIO and CISO is joined by Jim Boehm Chief Digital Risk Officer McKinsey. Jim is a Partner at McKinsey and has a successful history in assisting their clients with strategic planning. Recently Jim took on this internal global role, as Chief Digital Risk Officer.
Join us for an exclusive conversation with Jim, who will share hard-won insights from guiding McKinsey clients through successful transformations. Learn the strategies, pitfalls, and proven approaches that separate transformative initiatives from failed projects.
This isn’t another theoretical discussion. It’s a rare opportunity to hear unfiltered perspectives from someone who’s been in the trenches, helping organisations navigate the complexities of modern digital transformation amid escalating cyber and AI threats.
Who Should Attend:
– Chief Digital Officers wanting to learn best practices
– Digital leaders driving transformation initiatives
– Emerging leaders preparing for tomorrow’s challenges
If you’re responsible for digital innovation in your organisation, this session is essential.
Fireside Chat | Connected CX: “Tell Us Once”, Serve Us Everywhere
Jonathon Thorpe - Chief Customer Officer at Services Australia Rachel Khoo - Group Head of Digital Experience at Dominos Matt Boon - Senior Research Director at ADAPT
– What does “connected CX” actually mean in practice: one journey, one context, many channels?
– How do you make “tell us once” real – so customers aren’t repeating details and staff aren’t re-keying them?
– What internal changes matter most: shared customer context, clearer ownership, or simpler processes?
– How do you design proactive personalisation so it feels timely and helpful, not unexpected?
– Where should proactive experiences stop – especially when data, consent, and vulnerability are in play?
Insights by MIT CISR
Alan Thorogood - Research and Engagement, Asia Pacific at MIT CISR
Closing Comments
Digital & AI Edge Peer Networking Drinks
An opportunity to stay, mingle and meet other attendees over drinks and food and discuss the day.