Clear
All Tech Sales & Marketing

Tanium Successfully Expands into New Accounts and Secures Key Wins in A/NZ

Tanium IT & Telecommunications Company Size Large About the Company Tanium is a leading cybersecurity and IT operations company providing a real-time platform for autonomous endpoint management. Founded in 2007, it serves global enterprises and government agencies, offering solutions in asset discovery, risk and compliance, threat detection, and incident response. Trusted by over half of the Fortune 100, Tanium empowers organisations to manage and secure their IT environments at scale. Service Private Roundtables
Michele Clarke, Senior Marketing Manager ANZ, shares how ADAPT Edge events and roundtables provided Tanium with direct access to senior enterprise leaders, enabling meaningful conversations that fuel account growth and deal velocity.
Tanium Customer Story - Michele Clarke shares her experience with ADAPT 5 MIN Michele Clarke Senior Marketing Manager ANZ Tanium

A full-funnel program that builds relationships and accelerates deals

For cyber security platform Tanium, success in the ANZ region depends on reaching a highly specific audience: large enterprises and senior decision-makers with complex environments and long sales cycles.

According to Michele Clarke, Senior Marketing Manager ANZ, no partner has been more effective in helping Tanium reach that audience than ADAPT.

Tanium’s engagement with ADAPT spans both Edge events and private roundtables, forming a continuous program of meaningful executive interactions.

These formats allow Tanium to engage with new contacts, then reconnect with them and others from their organisation throughout the year.

“We may meet someone for the first time in a one-on-one meeting, but then also get the chance to connect later at a private roundtable,” said Michele.

"So it helps build that relationship… and also we may meet different people from those accounts as well. So it helps us get to broader the buying committee."

Quality conversations that fuel pipeline growth

Beyond structured meetings, ADAPT’s format fosters high-value, spontaneous interactions that open new conversations and deepen existing ones.

For Tanium, this has directly supported pipeline goals quarter after quarter.

“We had various senior executives just having a wander around and we managed to have a quick chat with them and let them know that we were looking forward to having a chat later on,” Michele explained.

 

“They brought across their CISO… so it was really valuable to have that interaction outside of the one-on-ones as well.”

 

These informal conversations often complement the deeper insights gained in scheduled meetings, strengthening Tanium’s position within key accounts.

 

Strategic planning, local insight and a seamless experience

Michele credited ADAPT’s structured planning, local intelligence and end-to-end delivery as key to each campaign’s success.

Working closely with customer success managers and analysts ensures alignment on audience, message and value.

“We have a very good briefing session with the analyst and all of our people and our guest speaker so everyone’s on the same page,” she said.

 

“You’ve done an amazing job to make sure that we put together a really good, robust discussion that the audience is going to walk away with great value.”

 

Having a highly capable and responsive partner has enabled Michele to focus on strategic outcomes while trusting execution is handled seamlessly.

 

Consistent value across campaigns and cycles

Each event contributes to both deal acceleration and new account activation, supporting Tanium’s long-term goals in a scalable way.

The program helps bring in qualified opportunities across the spectrum from net-new logos to high-priority enterprise accounts.

 

“We’ve had a good couple of wins… and recently went into a whole new group of accounts that we’ve never touched before. So it really worked well.”

 

With a growing team and expanding targets, Tanium continues to rely on ADAPT to drive impact where it matters most.

About ADAPT

ADAPT powers go-to-market strategies with direct access to IT decision makers and unrivalled A/NZ market & buyer intelligence.

Across an annual program of industry events and bespoke private roundtables, ADAPT brings together over 2,000 of the region’s most influential executive IT leaders.

We collect over 20,000 unique data points from local C-level executives via comprehensive surveys, custom research projects and industry events.

Learn more about ADAPT’s services for technology vendors and how to become an Edge event partner.

Explore ADAPT’s sales and marketing
 services for IT solution providers

Access the full suite of Research & Advisory services tailored to your business goals.

Custom Research Market & Buyer Intelligence Platform (Advantage) Executive Event Partnership Analyst Presentations Private Roundtables

Custom Research

Co-author a thought leadership asset with our analysts to back your point of view with independent, local research, and generate quality leads.

Learn more

Market & Buyer Intelligence Platform (Advantage)

Access a library of up-to-date, first-hand data points and stories from the A/NZ IT market and buyers. Share with team members and use in collaterals.

Learn more

Executive Event Partnership

Australia's premiere in-person annual conference series (EDGE) attended by CxOs driving enterprise modernisation, and earn one-to-one meetings with them.

Learn more

Analyst Presentations

Bring ADAPT analysts as guest speakers to engage A/NZ executives at your customer events or to sensitise your teams to their deeper pain points.

Learn more

Private Roundtables

Leverage ADAPT's connect with the A/NZ buyer community to organise a bespoke private round table and fill seats with senior/C-level buyers

Learn more

Discover how ADAPT can help you stay ahead in your role.

Submit your details to organise a Discovery Session with an ADAPT team member to explore our range of research, advisory and event services.

To fast-track the conversation, talk to sales on 02 9435 35 35.

Follow us on:

To fast-track the conversation, talk to sales on 02 9435 35 35.

Follow us on: