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Understand the key market trends impacting senior executives of ANZ enterprises.

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/ Go-To-Market How to drive GTM growth with clarity and customer insight in 2026 Australian revenue teams are facing tighter budgets, longer cycles, and rising expectations. ADAPT’s GTM Leaders Workshop explored how to stay relevant in the year ahead.
/ Finance 60% of Australian CFOs now co-driving tech strategy
/ Digital Transformation 60% of Federal tech leaders plan AI investment while prioritising data quality and resilience uplift
/ Security 69% invest, 1% ready: The AI governance paradox in Australian security
/ Go-To-Market AI governance overtakes threat prevention as Australia’s top security spend
/ Go-To-Market How can technology vendors drive brand relevance and influence?
/ Digital Transformation How are Australian CIOs driving role-defining initiatives through proven value and strategic influence?
/ Digital Transformation AI governance now tops security investments as 69% of Australian CISOs race to control data risk
/ Go-To-Market How to enable CIOs to modernise and scale Agentic AI
/ Data & AI Strategy AI is displacing Australia’s entry-level jobs, leaving women and young workers most exposed