Pathfindr accelerates growth pipeline through ADAPT Edge Events

In a market crowded by competition, meaningful access to senior decision makers is critical to growth.

Dawid Naude recognises the significant impact strategic partnerships have on early stage technology companies.

Pathfindr’s collaboration with ADAPT’s Edge Events has provided precisely this type of access.

ADAPT powers go-to-market strategies with unrivalled ANZ market intelligence.     

Across an annual program of industry conferences and bespoke private events, ADAPT brings together over 2,000 of the region’s most influential executive leaders from the ASX200.  

We collect over 21,500 unique data points from local C-level executives via comprehensive surveys, custom research projects and industry events.   

Learn more about ADAPT’s services for technology vendors and how to become an Edge event partner. 

High quality introductions drive immediate results

Dawid identifies ADAPT’s precise matching of Pathfindr with relevant prospects as the primary reason behind their ongoing investment.

The carefully curated conversations provided by ADAPT quickly deliver measurable results, filling Pathfindr’s sales pipeline with high value opportunities.

According to Dawid, the targeted nature of these interactions transforms the company’s growth outlook:

Suddenly, we had 12 meetings booked in one day with senior C suite executives from Australia’s leading organisations. This is genuinely incredible and has transformed our sales pipeline.”

He adds that ADAPT’s strategic introductions have secured Pathfindr’s pipeline not just for the immediate future, but for several years ahead, fundamentally reshaping their trajectory.

Setting a new benchmark for customer relationships

Experiencing ADAPT’s professional and personalised approach influenced Pathfindr’s internal customer experience standards.

Dawid notes how the partnership has led Pathfindr to rethink their own processes, aiming to replicate the exceptional standard of service they encountered during their onboarding with ADAPT.

Inspired by this experience, Pathfindr has elevated their approach to customer relationships, using ADAPT’s model as their new benchmark:

“When we were onboarded as a sponsor, we immediately realised this was exactly the standard we wanted to achieve for our own customers. ADAPT helped us set a new benchmark for how we build customer relationships.”

Authenticity and strategic alignment underpin success

A critical factor underpinning Pathfindr’s successful partnership with ADAPT is the alignment of values and approach.

Dawid emphasises that ADAPT actively encourages Pathfindr’s authenticity, allowing the company to leverage its strengths fully.

Rather than imposing a rigid sponsorship structure, ADAPT strategically aligns with Pathfindr’s distinctive approach: practical, straightforward, and compelling.

He highlights that this alignment is fundamental to the success of their partnership, describing the experience succinctly:

“The whole experience with ADAPT has simply been amazing.