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Logicalis Australia Elevates Go-to-Market Strategies and Internal Events with ADAPT’s Analysts

Logicalis IT & Telecom Company Size Small/Medium Corporate About the Company Logicalis is a global digital services provider helping 10,000 customers accelerate transformation through expert-led solutions, strategic partnerships, and a connected network of 6,500 specialists across key industries.
Morgan Wilkinson, National Programs Manager, Marketing at Logicalis Australia, has led a partnership with ADAPT’s Analysts that has informed the company’s go-to-market strategies.
7 MIN Morgan Wilkinson National Programs Manager, Marketing Logicalis Australia

Morgan Wilkinson, National Programs Manager, Marketing at Logicalis Australia, has led a partnership with ADAPT’s Analysts that has informed the company’s go-to-market strategies. 

ADAPT’s Analysts provide an independent point of view that Australian executives trust, backed by over 21,500 data points collected from 2,000+ local C-level executives.  

Our experts empower strategic decision-making with unparalleled ANZ market intelligence, enhancing your events with depth and credibility.  

Discover our services, including keynote presentations, panel moderation, and comprehensive research, to captivate and engage senior audiences. 

 

Transformative insights from ADAPT’s Analysts 

Morgan Wilkinson explains how the partnership with ADAPT has been pivotal in equipping Logicalis with the necessary insights to stay ahead in the competitive market.  

ADAPT’s analysts provide in-depth, actionable intelligence specifically tailored to the unique needs of the Australian market. 

 This has been instrumental in shaping Logicalis’ go-to-market strategies and ensuring alignment with the latest industry trends and executive priorities. 

"We have a longstanding relationship with ADAPT as a research provider, and we’ve found that the ADAPT team have been really, really skilled at not only having very up-to-date, in-depth, and relevant research that they can present to our team, but also having people that are really keen to further our relationship between our two organisations.""

Engaging and informative keynote sessions 

During Logicalis’ internal enablement event, Logicalis Alive, ADAPT’s Head of Analytics & Insights Gabby Fredkin delivered a keynote presentation that captivated the audience with insights on CIO priorities and AI readiness.  

 “He made sure to craft a presentation for us that not only touched on the insights and research that ADAPT has on hand, but also then pulled the team in for a really engaging session with roundtable discussions, questions and answers throughout the audience,” Morgan recalls. 

“He was able to come in with such a high level of expertise, but such a personable way to present it that it had the team really engaged throughout, which for an hour long session is not always easy to maintain.”

 

Refining the customer journey 

Hearing ADAPT’s Gabby Fredkin’s insights have also prompted Logicalis to reassess and refine their approach to AI offerings.  

Morgan describes how these insights have impacted their customer journey:  

“It actually has had a huge impact…we started to take a step back. Now, our offering starts with a much earlier discussion around not just how are you implementing AI, but how is your organisation actually ready for that implementation?” 

 

Broad practical applications 

Morgan also talks about how ADAPT’s insight presentations are valuable for a wide range of organisational needs and goals.  

Whether the aim is to understand how Australian CIOs and IT leaders are preparing for future challenges or to gain targeted market intelligence to inform internal decision-making, ADAPT’s insights prove to be invaluable. 

“I think pretty much anyone could gain something from the insight presentations, whether it’s understanding market preparations or using the intelligence for internal decisions.”

 

ADAPT’s Analysts provide an independent point of view that Australian executives trust.

Our experts empower strategic decision-making with unparalleled ANZ market intelligence, enhancing your events with depth and credibility.  

Have ADAPT’s Analyst present market insights to your MSPs or resellers, backed by over 21,500 data points collected from 2,000+ local C-level executives.

Explore ADAPT’s sales and marketing
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Custom Research Buyer intelligence Analyst Advisory Executive Event Partnership Analyst Presentations Done-for-you Roundtables

Custom Research

Co-author a thought leadership asset with ADAPT analysts to back your point of view with independent, local research, and generate quality leads.

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Buyer intelligence

Access a library of up-to-date, first-hand data points and stories from the A/NZ IT market and buyers. Share with team members and use in collaterals.

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Guide high-level strategy as well as ground-level messaging for A/NZ - with the help of analyst briefings and bespoke inquiries around your focus areas.

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Executive Event Partnership

Sponsor Australia's premiere-in-person annual conference series (EDGE) attended by CxOs driving enterprise modernisation, and earn one-to-one meetings with them.

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Analyst Presentations

Bring ADAPT analysts as guest speakers to engage A/NZ executives at your customer events or to sensitise your teams to their deeper pain points.

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Done-for-you Roundtables

Leverage ADAPT's connect with the A/NZ buyer community to organise a bespoke private round table and fill seats with senior/C-level buyers

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Discover how ADAPT can help you stay ahead in your role.

Submit your details to organise a Discovery Session with an ADAPT team member to explore our range of research, advisory and event services.

To fast-track the conversation, talk to sales on 02 9435 35 35.

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To fast-track the conversation, talk to sales on 02 9435 35 35.

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