Skillsoft solidifies event success and market alignment with ADAPT’s Analysts

David Lovell, Director of Marketing – APAC at Skillsoft, shares how partnering with ADAPT’s analysts enhanced Skillsoft’s go-to-market strategy and flagship event, Perspectives. 

ADAPT’s Analysts provide an independent point of view that Australian executives trust, backed by over 21,500 data points collected from 2,000+ local C-level executives.  

Our experts empower strategic decision-making with unparalleled ANZ market intelligence, enhancing your events with depth and credibility.  

Discover our services, including keynote presentations, panel moderation, and comprehensive research, to captivate and engage senior audiences. 

Credibility through localised expertise 

David explains how ADAPT’s industry insights were critical for the success of Skillsoft Perspectives, which brings together clients and prospects to benchmark and network.  

ADAPT’s analysts provided external credibility, helping attendees validate their strategies against industry trends.  

“We wanted our audience to hear from industry experts, not just from us, and ADAPT delivered.” 

Engaging industry insights at Perspectives 

Matt Boon, ADAPT’s Senior Research Director, was integral in delivering a keynote session at the event.  

His deep understanding of the Australian and New Zealand markets allowed Skillsoft’s audience to benchmark against C-level peers and validate their strategies.  

“Matt’s presentation really set the scene for our event. He shared the latest trends and priorities of CIOs and CROs across the region, which resonated deeply with our audience,” David reflects.  

“He has a credible and personable style that kept the room engaged for the entire session.” 

Impact on go-to-market strategy 

The insights shared by ADAPT shaped Skillsoft’s marketing approach by ensuring alignment with audience priorities.  

“The C-level survey gave us clear direction on where to focus,” David says.