Skillsoft Solidifies Event Success and Market Alignment with ADAPT’s Analysts

Credibility through localised expertise

David explains how ADAPT’s industry insights were critical for the success of Skillsoft Perspectives, which brings together clients and prospects to benchmark and network.

ADAPT’s analysts provided external credibility, helping attendees validate their strategies against industry trends.

Engaging industry insights at Perspectives

Matt Boon, ADAPT’s Senior Research Director, was integral in delivering a keynote session at the event.

His deep understanding of the Australian and New Zealand markets allowed Skillsoft’s audience to benchmark against C-level peers and validate their strategies.

“Matt’s presentation really set the scene for our event. He shared the latest trends and priorities of CIOs and CROs across the region, which resonated deeply with our audience,” David reflects.

Impact on go-to-market strategy

The insights shared by ADAPT shaped Skillsoft’s marketing approach by ensuring alignment with audience priorities.

“The C-level survey gave us clear direction on where to focus,” David says.

ADAPT Analysts Presentations

ADAPT’s Analysts provide an independent point of view that Australian executives trust, backed by over 20,000 data points collected from 2,000+ local C-level executives.

Our experts empower strategic decision-making with unparalleled ANZ market intelligence, enhancing your events with depth and credibility.

Discover our services, including keynote presentations, panel moderation, and comprehensive research, to captivate and engage senior audiences.