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Understand the key market trends impacting senior executives of ANZ enterprises.

All Go-To-Market Cloud & Infrastructure Data & AI Strategy Strategic Business Initiatives Security Digital Transformation Finance People
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/ Go-To-Market How to earn buyer attention when only 9% of vendor engagement goes to new providers A/NZ technology leaders are prioritising AI readiness, operational control and measurable value. ADAPT’s Analyst Market Briefing examined the challenges shaping these priorities and what they mean for technology vendors.
/ Cloud & Infrastructure With 28% planning to repatriate workloads, how can infrastructure leaders build for AI without repeating cloud’s mistakes?
/ Data & AI Strategy The organisations winning with AI are redesigning work, not deploying more technology
/ Go-To-Market With AI productivity still unproven, government buyers are changing what they expect from vendors
/ Security Cyber resilience now depends on how fast Australian organisations can adapt
/ Data & AI Strategy Why AI alone will not improve government productivity and what leaders must redesign instead
/ Go-To-Market Why Australian CISOs are buying less technology and demanding more operational outcomes
/ Digital Transformation ERP upgrades will fail if leaders ignore integration debt
/ Data & AI Strategy AI business cases will fail until CIOs and CFOs agree on value
/ Finance AI spend will spiral unless CFOs redesign cost governance for tokens, cloud and inference