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Our Services For Technology Vendors

Powering go-to-market strategies with unrivalled ANZ market intelligence

We enable B2B Sales and Marketing teams to achieve revenue goals by understanding the priorities of local target personas and connecting them with enterprise decision-makers. Learn More Book a Discovery Session

"ADAPT's unparalleled expertise in the industry and unique ANZ focused market intelligence has been invaluable in adding depth and credibility to our events - strengthening our relationships with prospects and clients."

Skillsoft

"ADAPT’s cyber narrative helped us pivot in our go to market strategy."

Interactive

“ADAPT’s data hits the nail on the head when it comes to local market and industry insights. Through their C-level surveys and local analyst function, ADAPT have made the offering far more compelling than alternatives in the market.”

Macquarie Cloud Services

“The meetings and informal interactions are enlightening, open and comfortable. The calibre of attendees are excellent and the atmosphere is fantastic at every level.”

IBM

“The whole experience with ADAPT from content creation to delivery was great. We won a new client shortly after the event, looking forward to many more.”

Splunk

“You have access to such senior decision-makers all in one spot. It’s a good opportunity for us to hear about the challenges that they’re facing in their businesses.”

Citrix

“I am running out of ways to say ‘wow’... The level of discussions and insights your team brings to the table and the calibre of attendees is above all.”

VMware
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ADAPT ANZ Market Illustration

ANZ market intelligence you simply can’t find anywhere else…

Each year ADAPT collects over 21,500 unique data points from 2,000+ local C-level executives via comprehensive surveys, custom research projects and industry events.

Who We Help
Sales team icon Sales Teams Improve outcome-based selling strategies by discovering the budgets, priorities, and planned investments of leading enterprise organisations.
Marketing teams icon Marketing Teams Differentiate your brand by creating messaging and campaigns that resonate with the core needs of your Ideal Customers.
Analyst relations icon Analyst Relations Connect with ADAPT Analysts to stay at the forefront of local trends impacting C-level decision makers and access true Voice of the Customer sentiment.

Working
With ADAPT
You Can:

Validate strategies
and go-to-market plans

Align your stakeholders with a clear understanding of how your campaign will engage your target market.

Reach decision makers within target accounts

Be intelligently matched in 1:1 meetings with hard-to-reach C-level decision makers actively seeking your solutions to fast-track pipeline.

Align resources to
market opportunities

Discover where enterprise organisations are prioritising investments and refocus internal teams to capitalise on growth areas in the market.

Know your customer
and the ANZ market

Gain a deeper understanding of senior executives’ investment priorities, propensity to spend and the strategic focuses of their internal influencers.

Develop relevant thought leadership content

Resonate with your target prospects by building assets that align to their top challenges and position your brand as a trusted advisor.

What We Offer

 ANZ Market Intelligence Platform Analyst Briefings & Advisory Partnered Custom Research Executive Event Partnerships

ANZ Market Intelligence Platform

Access real-time research designed to give you an inside track on what’s impacting enterprise executives and the local market.
C-level persona mapping Technology trends analysis ANZ industry analysis Investment trends Voice of customer sentiment Book a Discovery Session

Analyst Briefings
& Advisory

Engage ADAPT's senior Analysts to help align stakeholders, educate teams or present at your events as a guest speaker.
Custom data analysis ANZ market updates Bespoke executive briefings Customer-facing presentations Dedicated workshops for selling to target accounts Book a Discovery Session

Partnered Custom Research

Collaborate with our research team to produce a bespoke thought-leadership asset your marketing & sales teams can use. Topics you can cover:
IT Strategy & Operating Models Cloud & Infrastructure Digital Transformation Data Strategy & Management Security & Risk Culture & Leadership Book a Discovery Session

Executive Event Partnerships

Gain direct access to the region’s most influential C-level decision makers at ADAPT's industry conferences and executive roundtables.
Executive Event Partnerships - Vendor
Be intelligently matched in 1:1 meetings Deliver thought-leadership presentations Reach targeted prospects within strategic accounts Book a Discovery Session
Executive Event Partnerships - Vendor
The NZ & Australian market on the map

Executives in the ADAPT community
lead organisations collectively responsible for:

52%

of Australia’s
GDP

2,400,000+

total employees

117

organisations
of the ASX200

Gain exclusive insights into the priorities of ANZ’s leading executives.

Uncover the top challenges and investment priorities of local execs with detailed persona-mapping
IT Strategy CIO Director/Head of IT CTO CDO Director/Head of Digital Chief Architect Other CXO Security CISO CSO IT Security Head of Cyber Security CTO Cyber Manager Other CXO Cloud & Infrastructure Head of Infrastructure CIO CTO Cloud & Data Centre CEO/MD/CXO Enterprise Architect GM IT Data & Analytics Chief Data Officer Head of Data Data Scientist/Analyst CMO Head of Integration Management Digital Transformation CDO Director of Digital CIO CX Head Chief Customer Officer Head of Transformation CEO/MD HR, People & Culture CHRO GM People & Culture GM Workplace & End User Computing Finance CFO GM Finance Finance Director/Controller Other CXO

Leverage industry level insights to build go-to-market strategies.

Financials
Government
Industrials
Materials
Utilities
Energy
Telecom
Education
Healthcare
Information Technologies
Consumer Staples
Consumer Discretionary

Trusted by the World’s Leading
Technology Vendors

Client-Exclusive Research

ADAPT’s research platform provides senior executives with the market trends, data and best practice frameworks to fast-track big decisions. Book a Discovery Session

Only 41% of the Australia’s enterprise and government organisations are confident about delivering to their organisation’s data needs.

Go to Market Are you helping Australia to become Data Driven? Read More

Uncover the investment and business priorities of the CIO and IT leaders from Australia’s top enterprise and government organisations.

Analyst Briefing Australian CIO’s Priorities for 2023: Initiatives, Challenges & Investments Read More

The remit of the CIO is growing exponentially, with ADAPT's research indicating they have close to 30 different 'jobs to do'. How can GTM teams resonate with these busy executives?

Go to Market How to Resonate with ANZ CIOs Read More

We reveal insights into where Australian organisations are investing and how they are prioritising their efforts to support the business.

Analyst Briefings Top Business, Technology and Investment Trends 2023 Read More

Book a Discovery Session

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