Kyndryl Drives Cloud and Infrastructure Pipeline with Senior IT Decision-Makers

Accelerating Customer Engagement and Pipeline Generation in A/NZ.

ADAPT’s Connected Cloud & DC Edge conference series is considered the premier in-person event for heads of cloud and infrastructure driving enterprise-wide modernisation in Australia.

One of the reasons Kyndryl chose to partner with ADAPT is the opportunity for 1:1 meetings with senior decision-makers.

ADAPT can intelligently match Kyndryl with on-site delegates based on their investment priorities, Kyndryl’s solutions capabilities, and target accounts.

Adam Young, Kyndryl’s Strategic Alliances and Partner Marketing, explains that means that Kyndryl can have fewer but better conversations with potential clients, which is a more efficient use of their time.

Actionable Account and Buyer Intelligence.

Another reason Kyndryl chose to partner with ADAPT is the exclusive delegation profile insights that ADAPT provides.

Kyndryl receives a breakdown of the delegation’s top strategic focuses and investment priorities, which helps them tailor their on-site and post-event engagement with potential clients.

Kyndryl’s Industry Marketing Manager, Natisa Budiartia, shares how she values the opportunity to showcase Kyndryl’s expertise during interactive roundtable discussions.

These formats allow Kyndryl to have robust discussions with customers, rather than just speaking to them. They can gather insights and feedback from these discussions, which can inform their future strategies and offerings.

In addition to these benefits, Kyndryl also appreciates the level of engagement they have with the ADAPT team. The planning leading up to the event is very well-prescribed, and the deadlines are clear.

Seamless Partnership and Event Delivery.

On-site setup is also made easy with ADAPT’s help. Kyndryl has had a great experience working with the ADAPT team, who communicate effectively and run everything smoothly.

Kyndryl has chosen to partner with ADAPT for Edge events in Australia because of the opportunity to connect with senior decision-makers in a more efficient way, access exclusive delegation profile insights, and showcase their expertise in a meaningful way.

About ADAPT

ADAPT powers go-to-market strategies with direct access to IT decision makers and unrivalled A/NZ market & buyer intelligence.

Across an annual program of industry events and bespoke private roundtables, ADAPT brings together over 2,000 of the region’s most influential executive IT leaders.

We collect over 20,000 unique data points from local C-level executives via comprehensive surveys, custom research projects and industry events.

Learn more about ADAPT’s services for technology vendors and how to become an Edge event partner.