Canberra Data Centres’ Journey from Growth to Industry Leadership with ADAPT

The ADAPT Difference: Quality connections

What sets ADAPT’s Edge events apart? For Greg, it’s all about the people.

The events consistently draw in top-tier attendees, sponsors, and speakers, gathering the most influential figures from across the data centre, telecommunications, and cloud industries, all gathered in one place.

That kind of access to industry leaders is invaluable for networking and building strategic partnerships.

The one-to-one meetings at ADAPT events are another major drawcard.

Greg has found these meetings to be incredibly insightful, offering a glimpse into the latest market trends and what vendors are planning.

This information helps him identify new business opportunities and stay one step ahead.

As Greg puts it, these meetings allow him to “get to the point pretty quickly” and have led to “mutually beneficial business outcomes” over the years.

From early growth to industry leader

ADAPT’s Edge events have played a crucial role in CDC’s journey.

In the early days, when CDC was less established, these events provided a platform for Greg to connect with key players in government and enterprise organisations.

These connections led to valuable relationships and significant business deals, helping to propel CDC’s growth.

Even now, as an established industry leader, CDC continues to benefit from ADAPT’s events.

They offer a way to maintain relationships with decision-makers and ensure CDC stays top-of-mind in a competitive market.

The events now serve to “keep CDC front and centre of the most important customers’ minds.”

Reaping real-world results

The events have not only facilitated valuable connections but have also directly contributed to the company’s pipeline and deal flow.

Greg acknowledges that “the business outcomes have been real,” and that ADAPT has been “beneficial in terms of creating a profile for CDC.”

About ADAPT

ADAPT powers go-to-market strategies with direct access to IT decision makers and unrivalled A/NZ market & buyer intelligence.

Across an annual program of industry events and bespoke private roundtables, ADAPT brings together over 2,000 of the region’s most influential executive IT leaders.

We collect over 20,000 unique data points from local C-level executives via comprehensive surveys, custom research projects and industry events.

Learn more about ADAPT’s services for technology vendors and how to become an Edge event partner.