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WalkMe Connects with Hard-to-Reach IT Buyers and Drives Conversions

WalkMe IT & Telecom Company Size Enterprise About the Company WalkMe pioneered the Digital Adoption Platform (DAP) to simplify user experiences by combining insights, engagement, guidance and automation capabilities. Service Executive Event Partnership
Phillipa Clift, Field Marketing Manager, and Debra Sutton, Regional Vice President Marketing at WalkMe highlight the benefits and unique experiences brought forth by this powerful alliance.
3 MIN Debra Sutton Regional Vice President Marketing, APAC WalkMe Phillipa Clift Field Marketing Manager, Asia Pacific WalkMe

Reaching the Right Buyer Personas

One of the primary reasons WalkMe chose to collaborate with ADAPT is the alignment of ideal customer profiles (ICPs).

WalkMe is deeply invested in understanding and targeting the right personas within organisations, and ADAPT’s events excel in connecting WalkMe with the ideal audience.

“ADAPT is definitely our golden star. They are the golden standard of third-party partners”

 

The events curated by ADAPT have consistently attracted the right company size and decision-makers, enabling WalkMe to maximise its outreach efforts effectively.

 

High Impact One-to-One Meetings

WalkMe places great importance on one-on-one interactions with potential customers, and this is where ADAPT truly shines.

The partnership with ADAPT allows WalkMe’s sales team to connect with individuals who may have been challenging to reach through other channels.

The significance of these 30-minute meetings cannot be overstated, as they provide a platform for fruitful discussions and relationship-building.

WalkMe’s team has experienced the value of such meetings, with instances of successfully connecting with prospects who had previously proven elusive.

 

How ADAPT Sets Themselves Apart

ADAPT stands out among third-party vendors by offering a distinct and valuable experience.

WalkMe appreciates the meeting centre approach adopted by ADAPT, which allows for efficient and productive engagements.

“Having the right people for our sales team to connect with is super valuable. It’s a proper meeting to sit down and discuss in a relaxed setting.”

 

The availability of dedicated one-on-one meetings with targeted individuals in a relaxed setting contributes to the success of WalkMe’s sales efforts.

This unique offering sets ADAPT apart from other strategic partnerships that WalkMe engages in, ultimately leading to exceptional results and a desire to continue working together.

 

Seamless Collaboration and Support

Working with ADAPT has been a seamless and rewarding experience for WalkMe. The partnership extends beyond event participation, with ADAPT providing ongoing support throughout the year.

As a lean team, WalkMe places immense value on a trusted third-party vendor that consistently supports their objectives and ensures they stay on track.

“It’s seamless working with ADAPT. They definitely go above and over and above. It’s noticed and greatly appreciated.”

 

ADAPT has proven to be that reliable partner, going above and beyond to create a positive experience for WalkMe.

From meticulously setting up event spaces to anticipating needs and delivering exceptional service, ADAPT has demonstrated its commitment to excellence.

By aligning their ideal customer profiles and offering unparalleled networking opportunities, WalkMe and ADAPT have forged a partnership that delivers remarkable results.

WalkMe’s testimonial highlights the unique experiences provided by ADAPT, including targeted one-on-one meetings and a seamless collaboration process.

As WalkMe continues to grow and expand its reach, the partnership with ADAPT will undoubtedly play a pivotal role in achieving their goals.

About ADAPT

ADAPT powers go-to-market strategies with direct access to IT decision makers and unrivalled A/NZ market & buyer intelligence.

Across an annual program of industry events and bespoke private roundtables, ADAPT brings together over 2,000 of the region’s most influential executive IT leaders.

We collect over 20,000 unique data points from local C-level executives via comprehensive surveys, custom research projects and industry events.

Learn more about ADAPT’s services for technology vendors and how to become an Edge event partner.

Explore ADAPT’s sales and marketing
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Custom Research Market & Buyer Intelligence Platform (Advantage) Executive Event Partnership Analyst Presentations Private Roundtables

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Co-author a thought leadership asset with our analysts to back your point of view with independent, local research, and generate quality leads.

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Market & Buyer Intelligence Platform (Advantage)

Access a library of up-to-date, first-hand data points and stories from the A/NZ IT market and buyers. Share with team members and use in collaterals.

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Australia's premiere in-person annual conference series (EDGE) attended by CxOs driving enterprise modernisation, and earn one-to-one meetings with them.

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Bring ADAPT analysts as guest speakers to engage A/NZ executives at your customer events or to sensitise your teams to their deeper pain points.

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Leverage ADAPT's connect with the A/NZ buyer community to organise a bespoke private round table and fill seats with senior/C-level buyers

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To fast-track the conversation, talk to sales on 02 9435 35 35.

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To fast-track the conversation, talk to sales on 02 9435 35 35.

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