ADAPT Brings the Right People in the Room for Amazon Web Services

ADAPT is proud to showcase our successful partnership with Amazon Web Services (AWS) through our premier Edge executive conference series.

As a strategic partner at ADAPT’s Edge events, AWS was provided an unparalleled opportunity to engage with top finance, digital and technology executives from some of the largest enterprise accounts in Australia and New Zealand.

Hugh Bowen, Head of Enterprise Marketing, ANZ at AWS, highlights how partnering at CFO Edge enabled AWS to achieve several key marketing priorities including building brand awareness and establishing new relationships with high profile finance executives.

ADAPT’s ability to bring the right people in the room and match vendors and delegates based on common interests and needs ensured that AWS was able to have meaningful and productive conversations with the target audience.

Hugh discusses how lead-up to ADAPT Edge events is always seamless, with all logistics managed by our team. This makes it a stress-free experience for AWS, allowing them to focus on bringing their content to the event.

The 1 to 1 meetings facilitated by ADAPT at the event allowed AWS to build existing relationships and establish new ones with CFOs and senior finance executives.

When becoming a partner at CFO Edge, one of our key priorities was really to build our brand awareness with an audience that traditionally can be difficult for us to get in front of.”

The results of our partnership with AWS speak for themselves.

They have continued to participate in our events, and their brand awareness has increased significantly among executives in Australia and New Zealand.

As Hugh shares, our algorithm and ability to match vendors and delegates based on common interests and needs have ensured that the conversations between AWS and their target audience have been productive and beneficial to both parties.