AWS Expands Reach with CFOs and Enterprise Executives Across A/NZ

Building Awareness and Relationships at ADAPT Edge Events.

As a strategic partner at ADAPT’s Edge events, AWS was provided an unparalleled opportunity to engage with top finance, digital and technology executives from some of the largest enterprise accounts in Australia and New Zealand.

Hugh Bowen, Head of Enterprise Marketing, ANZ at AWS, highlights how partnering at CFO Edge enabled AWS to achieve several key marketing priorities including building brand awareness and establishing new relationships with high profile finance executives.

ADAPT’s ability to bring the right people in the room and match vendors and delegates based on common interests and needs ensured that AWS was able to have meaningful and productive conversations with the target audience.

Hugh discusses how lead-up to ADAPT Edge events is always seamless, with all logistics managed by our team. This makes it a stress-free experience for AWS, allowing them to focus on bringing their content to the event.

The 1 to 1 meetings facilitated by ADAPT at the event allowed AWS to build existing relationships and establish new ones with CFOs and senior finance executives.

Proven Results and Growing Impact

The results of our partnership with AWS speak for themselves.

They have continued to participate in our events, and their brand awareness has increased significantly among executives in Australia and New Zealand.

Our focus on ensuring that the right people are in the room and our ability to match vendors and delegates based on common interests and needs has allowed AWS to build new relationships, establish existing ones among finance, digital and technology executives in Australia and New Zealand.

As Hugh shares, our algorithm and ability to match vendors and delegates based on common interests and needs have ensured that the conversations between AWS and their target audience have been productive and beneficial to both parties.

Across ADAPT’s Edge events, AWS built new relationships and strengthened existing ones with senior finance, digital, and technology executives in A/NZ

About ADAPT

ADAPT powers go-to-market strategies with direct access to IT decision makers and unrivalled A/NZ market & buyer intelligence.

Across an annual program of industry events and bespoke private roundtables, ADAPT brings together over 2,000 of the region’s most influential executive IT leaders.

We collect over 20,000 unique data points from local C-level executives via comprehensive surveys, custom research projects and industry events.

Learn more about ADAPT’s services for technology vendors and how to become an Edge event partner.