Enabling ANZ
enterprise executives

to validate strategies benchmark budgets accelerate decisions connect with peers align stakeholders build business cases validate strategies Our local-first approach to IT research empowers ANZ’s top technology leaders and vendors to make confident decisions backed by data. Our Services Who We Help

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Proudly ANZ First.

Everything we do at ADAPT is dedicated to serving the local community of enterprise executives and technology vendors across Australia and New Zealand.

Our research, events and frameworks are fuelled by data sourced directly from the region’s executive community – providing an unrivalled depth of insight into the needs of the local market. More About Us

Who We Help

Enterprise IT Leaders & Teams

Benchmark IT budgets & priorities Build business cases Stay ahead of trends Connect & learn from executive peers Accelerate & de-risk strategic decisions

How We Help

Technology Vendors

Validate go-to-market plans Understand the priorities of ANZ’s C-level executives Stay ahead of industry-specific tech trends Create messaging aligned with market needs Reach target accounts

How We Help

Finance Executives

Connect with executive peers Stay ahead of trends Inspire new ways of working Discover global best practices

CFO Edge

“The reason we chose ADAPT was a simple no brainer: domestic content. It’s a platform hosted in Australia, with all the data developed from Australian sources.”

Department of Defence

“The 1:1 meetings and informal interactions are enlightening and open. The calibre of attendees are excellent and the atmosphere is fantastic at every level.”

IBM

“ADAPT helps narrow down the options, gets rid of the noise and focus on what is needed next.”

Metcash

“It’s a great opportunity to engage with experts who are doing the work and facing practical challenges.”

nbn

“ADAPT have done a fantastic job in bringing together like-minded professionals who share the same SAP ambitions.”

Telstra

“ADAPT’s data hits the nail on the head when it comes to local market and industry insights. Through their C-level surveys and local analyst function, ADAPT have made the offering far more compelling than alternatives in the market.”

Macquarie Cloud Services

Our Services

Our Services For

Enterprise IT Leaders & Teams

Validate enterprise strategies with exclusive ANZ tech research, frameworks and peer case studies. Learn More Book a Discovery Session

ANZ Market Research
& Benchmarking Data

Executive Community
Knowledge Share

Analyst Market Briefings
& Team Presentations

Invitation-Only Executive Conferences
& Private Roundtables

Learn More Book a Discovery Session

Our Services For

Technology Vendors

Build Go-To-Market plans backed by ANZ market intelligence and connect with the region's most influential enterprise leaders. Learn More Book a Discovery Session

ANZ Customer Intelligence
& Market Data

Partnered Custom Research
to Build Thought Leadership

Analyst Executive Briefings
& Presentations

Executive Conference
& Roundtable Partnerships

Learn More Book a Discovery Session

Keep up with the latest market insights

Join the ADAPT Insider community to get access to exclusive tech research, benchmarking data, executive interviews and more.

Access the latest insights into the data and AI maturity of Australian organisations when you subscribe.

ADAPT Edge Events

Australia’s premier conference series for senior IT & business executives driving enterprise-wide modernisation See Events Calendar Partner With Us

Client-Exclusive Research

ADAPT’s research platform provides senior executives with the market trends, data and best practice frameworks to fast-track big decisions. Book a Discovery Session

Review Australian organisations' cyber security progress, cloud & generative AI adoption, and Government IT support.

Market Trends Inside the Australian Market: Generative AI, Cyber Security, Cloud Migration, and Government Support Read More

By 2025, ADAPT forecasts that 55% of workloads for Australian organisations will be hosted on public clouds — bringing testament to the massive demand for public clouds for local companies.

Market Trends 55% of Australian Organisations’ Workloads in Public Cloud by 2025 Read More

Learn how to unlock productivity & team engagement with proven strategies. Attract, retain & cultivate your dream team for success.

Edge Insights Boosting Productivity and Engagement: Strategies to Attract, Retain, and Develop Your Team Read More

We reveal insights into the opportunities technology leaders need to grasp to stay ahead in the present macroeconomic conditions.

Analyst Briefings Inflation’s Impact on IT Strategy Read More

Latest Resources

All Resources

5:45

Articles / Go-To-Market

What enterprise tech buyers want in H2 2025?

Market Trend Reports

Articles

Peer Insights

Expert Presentations

ANZ market research and insights on the core trends impacting leaders. All Resources

Speak to our team about ADAPT's services

Book a Discovery Session

Enabling ANZ
enterprise executives

Proudly ANZ First.