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IBM Australia IT & Telecom Company Size Enterprise About the Company The mission of IBM is to be a catalyst that makes the world work better. Their aim is to have a positive impact globally, and in the communities where they operate, through business ethics, environmental commitment and responsible technology. Service Buyer Intelligence

IBM Australia Maximises ROI on Tech Investments with Local Insights from ADAPT

IBM Australia IT & Telecom Company Size Enterprise About the Company The mission of IBM is to be a catalyst that makes the world work better. Their aim is to have a positive impact globally, and in the communities where they operate, through business ethics, environmental commitment and responsible technology. Service Buyer Intelligence
In a climate where scrutiny on IT spending intensifies, Nicholas Flood, Managing Director and VP of Technology at IBM Australia, highlights the need for higher returns on investment in this challenging economic landscape.
1 MIN Nicholas Flood Managing Director & Vice President Technology IBM Australia

The Increasing Scrutiny on ICT Spend

Nic points out the heightened scrutiny on ICT spending.

“Clearly, ICT spend is going to be more highly scrutinised than it has been in years past. So every dollar that’s authorised is going to need to come with a higher ROI, and it’s going to be dialled in to where the benefits are most readily accessed.”

 

This highlights the pressing need for businesses to ensure that every investment yields substantial returns.

 

The Role of Hyper-localised Insights

Nic talks about the value of hyper-localised insights provided by organisations like ADAPT.

“In my observation, clients are really looking to organisations like ADAPT because they bring hyper-localised insights around what members of their peer group, even within the same industry or sub-industry vertical, are doing and how they’re pursuing transformation and how they’re unlocking those goals.”

 

This focus on localised insights is crucial in understanding and responding to industry-specific trends and challenges.

 

ADAPT’s Unique Position in the Australian Market

He further elaborates on the importance of this local insight, emphasising how Australia’s distinctive regulatory environment and demographic characteristics are crucial factors.

Particularly in sectors like banking and government, there exists a rich body of knowledge and understanding.

ADAPT enables B2B Sales and Marketing teams to achieve revenue goals by understanding the priorities of local target personas and connecting them with enterprise decision-makers.

This aspect, according to Nic, is what sets ADAPT apart.

 "For me, that's one of the major reason how ADAPT differentiates itself from some of your global competitors. It's the depth of local insight, and if you stand back, why that's so important when you consider Australia's unique regulatory environment, Australia's unique demography..."

Harnessing ADAPT’s vertical-focused and hyper-localised insights, this partnership enables IBM to effectively navigate the unique challenges and opportunities in the Australian market and accelerate growth in a globalised business environment.

About ADAPT

ADAPT powers go-to-market strategies with direct access to IT decision makers and unrivalled A/NZ market & buyer intelligence.

Across an annual program of industry events and bespoke private roundtables, ADAPT brings together over 2,000 of the region’s most influential executive IT leaders.

We collect over 20,000 unique data points from local C-level executives via comprehensive surveys, custom research projects and industry events.

Learn more about ADAPT’s services for technology vendors and how to become an Edge event partner.

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To fast-track the conversation, talk to sales on 02 9435 35 35.

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