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How to become insights driven
Published Sep 3, 2025 in
Articles
Data & AI Strategy
Contributors
Shane Hill
Global data, analytics and technology organisation, Equifax, is actively working to enhance the customer experience by harnessing valuable data insights. To deliver on these experiences, at scale, the organisation recognised the need for three key transformations in parallel: modernising technology, adapting roles and skills, and executing a robust data strategy. This approach allowed Equifax to simplify data handling, reduce time to insight and facilitate deeper customer conversations.
This case study will explore that journey, including lessons learnt in:
- Engaging and educating staff to build trust in the commercial value of these changes.
- Simplifying the data model to help address response time issues.
- Clarifying the role of private cloud to enable compliance.
While technology modernisation is ongoing, the organisation has realised several tangible outcomes. It can now deliver information in minutes, with advisors able to meet changing client requirements. Data experts are acting as advisors to client-facing staff and this transition has unveiled new customer personas, offering marketing teams a clear understanding of their target audience.
Global data, analytics and technology organisation, Equifax, is actively working to enhance the customer experience by harnessing valuable data insights. To deliver on these experiences, at scale, the organisation recognised the need for three key transformations in parallel: modernising technology, adapting roles and skills, and executing a robust data strategy. This approach allowed Equifax to simplify data handling, reduce time to insight and facilitate deeper customer conversations.
This case study will explore that journey, including lessons learnt in:
- Engaging and educating staff to build trust in the commercial value of these changes.
- Simplifying the data model to help address response time issues.
- Clarifying the role of private cloud to enable compliance.
While technology modernisation is ongoing, the organisation has realised several tangible outcomes. It can now deliver information in minutes, with advisors able to meet changing client requirements. Data experts are acting as advisors to client-facing staff and this transition has unveiled new customer personas, offering marketing teams a clear understanding of their target audience.
