ADAPT’s Digital Edge Survey, published in June 2023, reveals that only 2% of Australian enterprises are effectively automating decision-making with artificial intelligence (AI). This means people are spending too much time on transactional matters that could otherwise be spent on the pursuit of productivity and value.

This case study will reveal how Carsales, an Australian ‘digital-by-design’ organisation used AI to do so. It will explore the role of, and lessons learned by CAR Group’s Chief Information Officer, Jason Blackman, as the organisation strives to achieve its vision to create #1 digital marketplaces for vehicles around the world.

Carsales is part of CAR Group, which owns digital marketplace businesses in Australia (Carsales), Chile (chileautos), South Korea (Encar), and the United States (Trade Interactive.) The organisation is also a majority shareholder of webmotors in Brazil.

ADAPT’s Digital Edge Survey, published in June 2023, reveals that only 2% of Australian enterprises are effectively automating decision-making with artificial intelligence (AI). This means people are spending too much time on transactional matters that could otherwise be spent on the pursuit of productivity and value.

This case study will reveal how Carsales, an Australian ‘digital-by-design’ organisation used AI to do so. It will explore the role of, and lessons learned by CAR Group’s Chief Information Officer, Jason Blackman, as the organisation strives to achieve its vision to create #1 digital marketplaces for vehicles around the world.

Carsales is part of CAR Group, which owns digital marketplace businesses in Australia (Carsales), Chile (chileautos), South Korea (Encar), and the United States (Trade Interactive.) The organisation is also a majority shareholder of webmotors in Brazil.
How Carsales is using AI to evolve the customer buying journey and corner a global market Only ADAPT Research & Advisory clients can access this locked content. Request to Download
Already an ADAPT Research & Advisory Client?