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Digital Roundtable

Insights from Mobile World Congress: From AI Hype to Real Business Impact

Tuesday, 29 April, 2025 @10:00am - 11:30pm AEST / 12pm - 1:30pm NZST

Date Tuesday, 29 April, 2025 Time 10:00am - 11:30pm AEST / 12pm - 1:30pm NZST - Location Digital link will be available upon registration. Session Closed Registration Closed
Meet the Moderator & Speaker
Matt Boon Matt Boon Senior Research Director at ADAPT
Matt Boon

Matt Boon

Senior Research Director at ADAPT

About

Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.​

For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.​

ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.​

When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.​
Phil Kippen Phil Kippen Head of Industry, Telecommunications at Snowflake
Phil Kippen

Phil Kippen

Head of Industry, Telecommunications at Snowflake

About

Phil Kippen is Head of Industry, Telecommunications at Snowflake. Phil has over 20 years of experience working with more than 200 wireless and wireline telecommunications services providers globally, advising on technology evolution strategies, driving customer and industry thought leadership, transforming network and cloud services delivery architectures, and designing new, innovative enterprise and subscriber services.
The telecom sector is currently at an inflection point.  

This was heard loud and clear on the ground at Mobile World Congress:  AI is no longer a future vision—it’s here and already reshaping customer experiences,  business operations and network operations.  Some operators are seeing real impact, many others are still struggling with legacy systems, internal resistance and the challenge of turning AI investments into tangible business outcomes.

Snowflake is bringing these insights back to Australia & New Zealand – with the exclusive opportunity for local leaders to join a private virtual workshop to discuss, debate and benchmark with peers.  

Join an exclusive virtual roundtable to:

  • Hear a download from Mobile World Congress: Key AI themes, insights and takeaways
  • Learn how AI is being used by local Telcos to hyper-personalise customer experiences to create competitive advantage
  • Discover how AI and next-generation networks (5G and beyond) are converging to unlock new opportunities for transforming customer experiences and enabling autonomous networks.

Led by Phil Kippen, Global Head of Industry – Telecommunications at Snowflake, this closed-door discussion will provide a unique opportunity for forward-thinking leaders to share, debate and collaborate on turning AI from an experiment into a growth engine.

Moderated by Matt Boon – Strategic Research Director at ADAPT.

 Key Themes:

  • AI investments that are translating into business impact
  • Key learnings from early AI movers
  • Telecom’s AI success hinges on a robust data strategy

This session is tailored for telecom leaders focussed on growth strategies wanting to move beyond pilots and drive real business impact with AI.

Why Attend?
The session offers a rare opportunity to step back from day-to-day challenges.

Through collaborating with peers outside your usual network on common goals and shared insights, business leaders can build better strategies.

Spaces are limited to ensure a focused and meaningful exchange.

Secure Your Seat today.
Your 4-part Agenda ADAPT Welcome and Insights With Matt Boon, Senior Research Director at ADAPT In Conversation with Phil Kippen, Global Head of Industry – Telecommunications at Snowflake Open Q&A Session With your peers to discuss and debate insights Key Takeaways and Insights Sessions will run under Chatham House Rule to enable you to share and learn best practice amongst peers with privacy.
Post-Event Resources Downloadable Data Slides After the event, you’ll get access to the data slides presented. Presentation Recording The recording of the session will be available for replay.

ADAPT exists to help Australia and New Zealand thrive commercially, now and for future generations.

Underpinned by 10 years of unrivalled local data, ADAPT delivers objective research, peer insights and local data points on essential IT and business issues to help you and your teams formulate tactics, strategic plans and benchmarks to execute on business outcomes.

In partnership with

Build a Connected Future

The AI Data Cloud for Telecom helps the telecom industry break down data silos within companies and across the ecosystem, helping organisations easily and securely access data in near real time, build machine learning models and share insights for better decisions and outcomes.

Improve customer experiences, maximise operational efficiency and increase profitability by reducing costs and monetizing new data products.

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