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Build IT thought leadership content for Australian execs, backed by local data

Explore ADAPT’s bespoke research report authoring for B2B tech vendors selling in Australia and NZ.
Submit a topic inquiry
Download a sample report
B2B tech demand-gen marketers trust ADAPT for developing bespoke research reports focused on the Australian region

Look beyond your product execs to create thought leadership assets

Or briefing writers who have neither subject matter expertise, nor access to local, domain-specific IT research.
Submit a topic inquiry
Download a sample report

Draw on the expertise of analyst authors

Position yourself as an industry leader by co-authoring your content piece with independent subject matter experts from ADAPT's panel of Analysts.

Back your POV with exclusive local data

Use objective, first-hand Australian market intelligence to support your point of view and set the scene for your solutions.

Get a ‘done for you’ marketing asset, fast

Keep your demand gen campaigns on schedule without the hassle of lengthy production timelines or need for costly in-house content creation.

Differentiate your brand by providing a unique perspective on the market

Capture the attention and win the trust of senior tech buyers with a marketing asset purpose-built for Australia

Customise your report for target industries or market segments

Use ADAPT's industry and market data to tailor your asset to align with key segments in your go-to-market plan.

Localise global brand messaging for the Australian marketplace

Translate overseas messaging into a compelling asset that will resonate with local tech leaders by connecting to their challenges and needs.

Borrow from research across critical tech themes & niches

Double down on your unique solution category and industry segment with a pool of 60,000 data points across IT domains.

Enrich your content with the voice of
Australian CxOs

Include Voice of Customer insights from ADAPT’s 3,000-strong community by having us interview them around your topic.

Get a
differentiated
asset built
from scratch

Develop a bespoke concept and theme aligned to your thought leadership goals and competitive positioning.

Give your marketing campaigns and sales engagement a unique PoV that resonates with senior execs

Use your report in
lead generation campaigns

Power your PPC, email, or social media campaigns with a strong piece of thought leadership content.
Share reports as

event giveaways

Give your webinar, exhibition booth, or event attendees a complimentary copy of your research to reinforce your message.
Plug thought leadership

into sales follow-ups

Engage qualified prospects during the sales cycle with thought-provoking research reports around your IT domain.
Download a sample report
Submit a topic inquiry

Explore some of the custom research 
reports we’ve produced

Frequently asked questions

Authors and topics

We have a very niche topic. Can you tailor the asset to our narrative? Can you create ‘State of the Industry’ reports? Can I also hire the expert author as a guest speaker for an event around the same topic?

Process

Who does the writing and the research? Who does the interviews to get Voice of Customer insights?

Content Rights

Will we be able to promote the asset on all channels? Can we slice parts of the asset to create blogs, presentations, or social media posts from it? Will we get the raw file of the asset?

Pricing

How much does research report authoring cost? Does the pricing include content as well as design? Do you also help with lead generation?

Get a bespoke research report
in three simple steps

1

Brief our experts

Identify the right topic and treatment that aligns with your positioning and marketing objectives.

2

Review the draft

Have our analysts author the research report with relevant insights from AU/NZ CxOs.
3

Get the designed file

Get the final, ready-to-publish asset as a PDF or other format in your brand colours and fonts.

Power your thought leadership efforts with research-backed content

To fast-track the conversation, talk to sales on 02 9435 35 35.

 Follow us on:

To fast-track the conversation, talk to sales on 02 9435 35 35.

 Follow us on:

Explore the full range of Go-to-Market
 Services built for tech vendors

Access the full suite of GTM services tailored to your business goals.

Market & Buyer Intelligence Platform (Advantage)

Access a library of up-to-date, first-hand data points and stories from the A/NZ IT market and buyers. Share with team members and use in collaterals.

Custom Research

Co-author a thought leadership asset with our analysts to back your point of view with independent, local research, and generate quality leads.

Learn more

Analyst Presentations

Hire ADAPT analysts as guest speakers to engage A/NZ executives at your customer events or to sensitise your teams to their deeper pain points.

Learn more

Executive Event Partnerships

Australia's premiere in-person annual conference series (EDGE) attended by CxOs driving enterprise modernisation, and earn one-to-one meetings with them.

Learn more

Bespoke Private Events

Leverage ADAPT’s connect with the A/NZ buyer community to organise a bespoke private round table and fill seats with senior/C-level buyers.

Learn more