Our persona analysis report is exclusive to Australia and New Zealand, is built from first-hand surveys of 200+ C-level execs that attend our in-person conference every year, and is updated annually. This makes it the most reliable source of insights on IT decision makers in the region. Additionally, the report uncovers investment priorities, barriers to success, and KPIs in focus self-reported by each persona – making it not just a useful resource to shape your high level strategy, but also a handy reckoner to guide everyday outreach.

Each survey is taken by roughly 200 C-level respondents. They represent six different sectors (Financial Services, Government, Retail, Healthcare, Education, Heavy Industry) and four different organisation sizes (small to medium with up to 500 employees, mid-sized organisations with 501 to 2,500 employees, enterprise-sized organisations with 2,501 to 10,000 employees, and large enterprise-sized organisations with more than 10,000 employees)

The report helps you define your strategy as well as frame everyday conversations and content. It comes loaded with how the role of the persona is evolving, what are their goals for the next 12 months, what KPIs matter to them, on which initiatives they are investing, and what are their barriers to success. It also sums up the key takeaways for your product marketing owners, growth leaders, and company executives.

You will find three types of budget and investment insights in the report: (1) Change in budget allocation in each subcategory compared to last year, (2) Organisational initiatives prioritised for next 12 months, and (3) Shift in investment priorities compared to last year.

The CIO persona analysis report comes bundled with our premium subscription tier. However, we may be able to share a preview of a sample with you. Book a call with our sales consultants to learn more.

We believe data points are most useful when shared with customers. Hence ADAPT has a more liberal usage policy compared to others (such as Gartner). When you subscribe to our annual research and advisory plan for IT vendors, you are able to download and share individual data points with your entire organisation. And your sales and marketing execs can use them in customer-facing collaterals.

The subscription includes (1) a research library that hosts insights across six different buyer personas, six different sectors, and eight different technology domains; (2) analyst briefings and inquiries; and (3) access to our fortnightly newsletter, voice of market interviews, and GTM workshops with your peers. Book a call with us and our sales consultants will help you map our research and advisory offerings to your niche and FY goals.