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Proudly A/NZ First.

ADAPT is a specialist IT research and advisory firm serving the local region’s executive community of enterprise leaders and technology vendors. What We Do Open Positions Get in Touch
We believe the A/NZ region needs a local-first approach to research that caters to the market’s unique characteristics.
From preparing for the future of work to sweating legacy technologies, the imperative for senior executives across A/NZ to guide enterprises into the modern digital era is a never-ending task.
Every new opportunity presents leaders with more challenges and bigger decisions to make.

Through our unrivalled local market research, benchmarking data and a carefully cultivated community of like-minded peers – we exist to enable you to execute with confidence and speed.

Bringing together A/NZ’s leading community of enterprise executives since 2011

52%

of Australia's
GDP

117

organisations

of the ASX200

62%

with 1,000+
employees

61%

generate $500M+
annual revenue

How we empower technology leaders and teams to stay at the forefront

IT Leaders & Teams Technology Vendors
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A/NZ Market Research
& Benchmarking Data Validate strategic plans, benchmark budgets and make confident decisions backed by local A/NZ market insights.
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Executive Community
Knowledge Share Leverage the shared experiences of your peers with exclusive introductions to ADAPT’s executive community members.
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Analyst Market Briefings
& Team Presentations Engage ADAPT's senior Analysts to help align internal stakeholders, educate teams and reinforce business cases.
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Invitation-Only Executive
Conferences & Private Roundtables Stay at the forefront of best practices presented by global thought leaders and expand your executive peer network.
How We Help IT Leaders & Teams
Partnered Research
to Build Thought Leadership Collaborate with ADAPT’s Analysts to produce a thought-leadership research asset for your marketing & sales teams.
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Analyst Executive Briefings
& Presentations Engage ADAPT's Analysts to help align internal stakeholders, educate teams or present at your events as a guest speaker.
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A/NZ Customer Intelligence

& Market Data Access detailed persona mapping and A/NZ sector trends to align your strategies to the top priorities of the region’s C-level executives.
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Executive Conference
& Roundtable Partnerships Put your brand centre stage at ADAPT’s suite of events to fast-track relationships and generate new opportunities.
How We Help Technology Vendors

Giving A/NZ leaders
a competitive Edge

ADAPT holds annual invitation-only conferences for over 1,000 C-level executives from the ASX200, government and high-growth organisations to discover industry best practices. See Upcoming Events

Meet the team making it happen

With staff across 3 continents and originating from all around the world, we’ve cultivated a truly diverse culture that celebrates our individuality while uniting across a shared goal. Meet Our Team See Open Positions

Keep up with the latest market research

By joining ADAPT's community you'll gain access to the latest A/NZ market research, benchmarking data, executive interviews and more. Join the Community