Morgan Wilkinson, National Programs Manager, Marketing at Logicalis Australia, has led a partnership with ADAPT’s Analysts that has informed the company’s go-to-market strategies. 

ADAPT’s Analysts provide an independent point of view that Australian executives trust, backed by over 21,500 data points collected from 2,000+ local C-level executives.  

Our experts empower strategic decision-making with unparalleled ANZ market intelligence, enhancing your events with depth and credibility.  

Discover our services, including keynote presentations, panel moderation, and comprehensive research, to captivate and engage senior audiences. 

 

Transformative insights from ADAPT’s Analysts 

Morgan Wilkinson explains how the partnership with ADAPT has been pivotal in equipping Logicalis with the necessary insights to stay ahead in the competitive market.  

ADAPT’s analysts provide in-depth, actionable intelligence specifically tailored to the unique needs of the Australian market. 

 This has been instrumental in shaping Logicalis’ go-to-market strategies and ensuring alignment with the latest industry trends and executive priorities. 

“We have a longstanding relationship with ADAPT as a research provider, and we’ve found that the ADAPT team have been really, really skilled at not only having very up-to-date, in-depth, and relevant research that they can present to our team, but also having people that are really keen to further our relationship between our two organisations.”

 

Engaging and informative keynote sessions 

During Logicalis’ internal enablement event, Logicalis Alive, ADAPT’s Head of Analytics & Insights Gabby Fredkin delivered a keynote presentation that captivated the audience with insights on CIO priorities and AI readiness.  

 “He made sure to craft a presentation for us that not only touched on the insights and research that ADAPT has on hand, but also then pulled the team in for a really engaging session with roundtable discussions, questions and answers throughout the audience,” Morgan recalls. 

“He was able to come in with such a high level of expertise, but such a personable way to present it that it had the team really engaged throughout, which for an hour long session is not always easy to maintain.”

 

Refining the customer journey 

Hearing ADAPT’s Gabby Fredkin’s insights have also prompted Logicalis to reassess and refine their approach to AI offerings.  

Morgan describes how these insights have impacted their customer journey:  

“It actually has had a huge impact…we started to take a step back. Now, our offering starts with a much earlier discussion around not just how are you implementing AI, but how is your organisation actually ready for that implementation?” 

 

Broad practical applications 

Morgan also talks about how ADAPT’s insight presentations are valuable for a wide range of organisational needs and goals.  

Whether the aim is to understand how Australian CIOs and IT leaders are preparing for future challenges or to gain targeted market intelligence to inform internal decision-making, ADAPT’s insights prove to be invaluable. 

“I think pretty much anyone could gain something from the insight presentations, whether it’s understanding market preparations or using the intelligence for internal decisions.”

 

ADAPT’s Analysts provide an independent point of view that Australian executives trust, backed by over 21,500 data points collected from 2,000+ local C-level executives.  

Our experts empower strategic decision-making with unparalleled ANZ market intelligence, enhancing your events with depth and credibility.  

Discover our services, including keynote presentations, panel moderation, and comprehensive research, to captivate and engage senior audiences. 

Contributors
Morgan Wilkinson National Programs Manager, Marketing at Logicalis Australia
Morgan Wilkinson is an accomplished National Programs Manager in Marketing at Logicalis Australia, bringing over a decade of experience in diverse roles.... More

Morgan Wilkinson is an accomplished National Programs Manager in Marketing at Logicalis Australia, bringing over a decade of experience in diverse roles.

She has advanced through various positions at Logicalis, including National Marketing Coordinator and Office Manager, demonstrating her expertise in strategic marketing and operational efficiency.

Previously, she honed her skills in hospitality management at TFE Hotels, where she managed conferences, events, and logistics, further showcasing her ability to lead and deliver exceptional results.

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