IBM Australia Leverages ADAPT’s Local Insights for Strategic Advantage

In a climate where scrutiny on IT spending intensifies, Nicholas Flood, Managing Director and VP of Technology at IBM Australia, highlights the need for higher returns on investment in this challenging economic landscape. 

IBM Australia’s Nicholas Flood, shares how ADAPT’s focused, localised data and research translates into tangible benefits for Australian tech players.

ADAPT powers go-to-market strategies with unrivalled ANZ market intelligence.  

We collect over 21,500 unique data points from 2,000+ local C-level executives via comprehensive surveys, custom research projects and industry events. 

Learn more about our services for technology vendors, spanning our ANZ market intelligence platform, analyst briefings and advisory, partnered custom research, and executive event partnerships. 

The Increasing Scrutiny on ICT Spend 

Nic points out the heightened scrutiny on ICT spending. 

Clearly, ICT spend is going to be more highly scrutinised than it has been in years past. So every dollar that’s authorised is going to need to come with a higher ROI, and it’s going to be dialled in to where the benefits are most readily accessed.”  

This highlights the pressing need for businesses to ensure that every investment yields substantial returns. 

The Role of Hyper-localised Insights 

Nic talks about the value of hyper-localised insights provided by organisations like ADAPT. 

In my observation, clients are really looking to organisations like ADAPT because they bring hyper-localised insights around what members of their peer group, even within the same industry or sub-industry vertical, are doing and how they’re pursuing transformation and how they’re unlocking those goals.”  

This focus on localised insights is crucial in understanding and responding to industry-specific trends and challenges. 

ADAPT’s Unique Position in the Australian Market 

He further elaborates on the importance of this local insight, emphasising how Australia’s distinctive regulatory environment and demographic characteristics are crucial factors. 

Particularly in sectors like banking and government, there exists a rich body of knowledge and understanding.  

ADAPT enables B2B Sales and Marketing teams to achieve revenue goals by understanding the priorities of local target personas and connecting them with enterprise decision-makers.

This aspect, according to Nic, is what sets ADAPT apart.  

For me, that’s one of the major reasons how ADAPT differentiates itself from some of your global competitors. It’s that depth of local insight.”  

Harnessing ADAPT’s vertical-focused and hyper-localised insights, this partnership enables IBM to effectively navigate the unique challenges and opportunities in the Australian market and accelerate growth in a globalised business environment. 

ADAPT powers go-to-market strategies with unrivalled ANZ market intelligence.  

We collect over 21,500 unique data points from 2,000+ local C-level executives via comprehensive surveys, custom research projects and industry events. 

Learn more about our services for technology vendors, spanning our ANZ market intelligence platform, analyst briefings and advisory, partnered custom research, and executive event partnerships.