Canberra Data Centres strengthens market leadership with ADAPT’s Edge Events

The digital world is constantly evolving, and for businesses like Canberra Data Centres (CDC), keeping up is essential.  

Greg Boorer, the company’s Founder & CEO, knows that firsthand. A regular at ADAPT’s Edge events, he’s seen the impact they can have on a company’s growth and industry standing. 

ADAPT powers go-to-market strategies with unrivalled ANZ market intelligence.     

Across an annual program of industry conferences and bespoke private events, ADAPT brings together over 2,000 of the region’s most influential executive leaders from the ASX200.  

We collect over 21,500 unique data points from local C-level executives via comprehensive surveys, custom research projects and industry events.   

Learn more about ADAPT’s services for technology vendors and how to become an Edge event partner. 

The ADAPT Difference: Quality connections 

What sets ADAPT’s Edge events apart? For Greg, it’s all about the people.  

The events consistently draw in top-tier attendees, sponsors, and speakers, gathering the most influential figures from across the data centre, telecommunications, and cloud industries, all gathered in one place.  

That kind of access to industry leaders is invaluable for networking and building strategic partnerships.  

In Greg’s words, ADAPT events “always seem to be the best attended with the highest quality and the most senior people from the industry.” 

The one-to-one meetings at ADAPT events are another major drawcard.  

Greg has found these meetings to be incredibly insightful, offering a glimpse into the latest market trends and what vendors are planning.  

This information helps him identify new business opportunities and stay one step ahead.  

As Greg puts it, these meetings allow him to “get to the point pretty quickly” and have led to “mutually beneficial business outcomes” over the years. 

From early growth to industry leader 

ADAPT’s Edge events have played a crucial role in CDC’s journey.  

In the early days, when CDC was less established, these events provided a platform for Greg to connect with key players in government and enterprise organisations.  

These connections led to valuable relationships and significant business deals, helping to propel CDC’s growth.  

Even now, as an established industry leader, CDC continues to benefit from ADAPT’s events. 

They offer a way to maintain relationships with decision-makers and ensure CDC stays top-of-mind in a competitive market.  

The events now serve to “keep CDC front and centre of the most important customers’ minds.” 

Reaping real-world results 

The events have not only facilitated valuable connections but have also directly contributed to the company’s pipeline and deal flow.  

Greg acknowledges that “the business outcomes have been real,” and that ADAPT has been “beneficial in terms of creating a profile for CDC.” 

Learn more about ADAPT’s services for technology vendors and how to become an Edge event partner.