Optus is unifying its data stack to create a single Lakehouse architecture with Databricks, to provide fact-based data to drive business decisions and democratise information across the organisation.

In this interview, Kash Soma – Director – Agile Data Delivery at Optus discusses how different analytical assets, standardisation and a product mindset are used to overcome the challenge of data duplication.

To bridge the gap in data literacy, Optus uses a data dictionary and chapter concept where data engineers work with the business to build SQL queries, and users can access training materials and best practices.

Optus also implements role-based access to protect sensitive data and promotes a mindset of sharing first to counteract territorial behaviour.

Stakeholders are informed of the importance of the project by focusing on the benefits of providing fact-based data to drive better business decisions. Optus uses Agile methodology and user feedback to build effective data dashboards.

The team regularly evaluates the usage of assets and retires those that are not being used.

 

Key Takeaways:

  • Ensure that every decision is driven is fact-based and driven by data.
  • Decommission anything that is not being used. If a definition is changed, then make sure to change the definition and retire the old one. It is more of a product mindset than a platform mindset.
  • Everything technology teams do is obviously for the business. There is no technology for technology’s sake.
Contributors
Gabby Fredkin Head of Analytics & Insights at ADAPT
Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.​

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.​

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions. ​

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.​

Gabby’s primary areas of expertise are:​

  • Advanced AI and ML practices, including AI ethics.​
  • Building models to benchmark and predict IT performance.​
  • End-user behaviour and human-centred design.​
  • Cross-functional team design and value, such as DevSecOps.​
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Kash Soma Director, Agile Data at Optus
I am a results-oriented, inspiring, leader driven by a passion for Technology and equipped with in-depth experience in Transformation, Operating Model and... More

I am a results-oriented, inspiring, leader driven by a passion for Technology and equipped with in-depth experience in Transformation, Operating Model and Technology.

As a Senior Executive driving Technology lead Business transformation, I am adept at influencing cross company collaboration by rallying people around a single unified plan to drive organisational change.

I have gained knowhow in cutting edge technologies and transformation as well as setting up, growing business units and managing P&Ls.

My curiosity and ability to learn fast, coupled with resourcefulness and strong resilience enables me to
achieve objectives and deliver outcomes.

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Data