As Director of Engineering Edge Computing at market-leading telecommunications vendor Ericsson, Mark Thiele sat down with ADAPT’s Director of Brand Communications Kylie Bonassi to explain how to build infrastructure at ADAPT’s Connected Cloud & DC Edge of the network to get closer to the source of the data.



Kylie Bonassi

How big do you think Edge computing will become in Australia?


Mark Thiele

There’s a major overall market opportunity, not just for Australia but for the global economy. The Edge marketplace is all the opportunities of people selling into or buying from, what is being created new for Edge computing. I wouldn’t be surprised to see it becoming equivalent to the public cloud marketplace today in five or six years. Ten years from now it’s likely to be several multiples of the cloud based industry.


Kylie Bonassi

How do Australian companies leverage that?


Mark Thiele

There’s no one answer. Every company will have to approach the opportunity, based on what kind of business they do. How do they interact with customers? How many customers do they have? How do they interact? How dispersed are their customers?

Getting closer to your customer in the day of technology is like when you use your edge device. When you use your phone to request a car, if you had to put your phone down, wait for it to update for two minutes before you knew what the car was doing, you’d probably be pretty disappointed in the service. In effect, you’re using Edge computing, creating that real-time interchange between the consumer and the seller, giving you that better experience.


Kylie Bonassi

You spoke about customer experience. What are two or three initiatives that we should be focused on?


Mark Thiele

I would be looking at finding ways to differentiate, from a business perspective. This will be true for an individual business competing in Australia, but potentially also for businesses in Australia that have products and services that transcend the continent. Look for ways to ingratiate your technology into the lives of the customer.

One example is Google’s purchase of Nest. They didn’t buy Nest because they wanted to be in the thermostat business. They bought it this is a highly interactive thermostat. Find that way to create a hook with the consumer that brings value to the consumer, but which accidentally at the same time gives you more information about consumer behaviour.


Kylie Bonassi

An ever-evolving cycle.


Mark Thiele

That’s right.


Kylie Bonassi

So you’ve been a CIO, and data centre leader, for 30 years. How do you suggest people can create a resilient digital infrastructure?


Mark Thiele

There’s no one answer, right? When I look at the future of technology, associated with digital infrastructure, I’m mostly thinking about applications and designs that are meant to service lots of people in a lot of areas, with high resilience and high availability.

Imagine trying to build a thousand Fort Knox data centres. That’s where they keep all the gold in the US. It’s highly secure, highly strengthened with thick cement. It supports many customers in diverse geography. It’s not conducive to cost at a minimum, time, and management.

Attempting to build more resilience around how the application is designed, rather than how you build servers, or how you build data at the edge of the network, is key to success. From a business continuity and resiliency standpoint, think holistically about how to apply network security. From a sustainability standpoint, think about how to keep your security teams evolving so that they can continue to adapt to the business as technology continues to accelerate.


Read a One Pager of Mark Thiele’s presentation at Connected Cloud & DC Edge.

The Edge Marketplace of the Future with Mark Thiele

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Mark Thiele Edge Computing Engineering at Ericsson (USA)
Mark Thiele’s successful career in IT spans 25 years and has focused on both operating roles and on driving cloud adoption across... More

Mark Thiele’s successful career in IT spans 25 years and has focused on both operating roles and on driving cloud adoption across enterprises of all sizes. Mark has deep industry experience and extensive knowledge of the requirements of policy-driven cloud computing and drives cross- functional strategic initiatives as the leader of Ericsson’s Edge business.

Prior to joining Apcera, Mark was the Chief Strategy Officer for Apcera, and executive vice president of ecosystem development at Switch SUPERNAP, builders of the world’s highest-rated data centers before this. He is also the president and founder of Data Center Pulse, an organization created to promote best practices in the data center industry. Mark has held executive roles at HP, Gilead, VMware and Brocade and is a member of nonprofit groups including The Green Grid and Infrastructure 2.0, where he advocates for data center and cloud industry evolution. Mark is a regular content contributor to InformationWeek, GigaOm, Data Center Knowledge and other publications.

Mark also serves on the technical advisory board of several startups.

Kylie Bonassi Marketing Director at ADAPT
With more than a decade of experience working on market-leading brands (such as Audi, Zimmerman, Westpac and American Express) for global companies... More

With more than a decade of experience working on market-leading brands (such as Audi, Zimmerman, Westpac and American Express) for global companies (like RGA, MasterCard and P&O) Kylie has created countless campaigns. After years of directing large-scale projects, her curious and strategic spirit eventually led her to hone her skills in the world of strategy.

Kylie’s passion is building things – whether it’s an impressive brand, innovative start up or high-tech website – Kylie loves being part of the process, bringing out the best in others around her and creating a result they’re all proud of.

At ADAPT, Kylie champions all things ‘content’ – extracting the stories behind the people, culture and brand, and sharing them with the customer in interesting and innovative ways. She has unstoppable enthusiasm for amplifying ADAPT’s presence around the nation.

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