Andreas Marmaras, General Manager of Product & Technology at Domain Insight at Domain, sat down with ADAPT’s Principal Research Analyst Peter Hind to discuss the pursuit of digital product excellence.

In their conversation, they delved into the nuances of balancing customer centricity with commercial goals, the role of data versus intuition, and the importance of calculated risk-taking in today’s competitive digital landscape.

Andreas joins 150 Heads of Digital Transformation, Product and Customer at Digital Edge, discussing digital product excellence, digital experience, and the power of the x-team.

 

Balancing customer needs and commercial goals 

Andreas stressed that digital product excellence is a relentless pursuit, requiring a keen focus on both customer needs and commercial objectives.  

He emphasised the importance of staying in tune with the market, neither falling behind nor getting too far ahead of customer expectations.  

This involves maintaining effective touchpoints with customers and constantly seeking feedback, even from those who might have criticisms. 

Data-driven insights and the gut feeling 

While Andreas acknowledged the power of data in decision-making, he also believes in the value of gut feeling and intuition.  

He cautioned against over-reliance on data, which can limit innovation and prevent companies from exploring new markets or opportunities.  

Andreas encouraged a healthy balance between data-driven insights and intuitive decision-making, particularly when it comes to taking risks and pushing boundaries. 

Risk-taking and experimentation for innovation 

He advocated for calculated risk-taking and experimentation, saying that companies must constantly disrupt themselves from within to stay ahead of the curve.  

This involves taking bets that go beyond the comfort zone of what data can reveal and being prepared to fail fast and iterate quickly. 

 

Key Takeaways: 

  • Customer centricity and commerciality are the foundations of digital product excellence. 
  • Data is valuable, but intuition and gut feeling are equally important for innovation. 
  • Calculated risk-taking and experimentation are essential to stay ahead in a competitive market. 
  • Focus on solving real problems for real people, not just chasing shiny new technologies. 
  • Balance innovation with maintaining a strong core customer experience. 
Contributors
Andreas Mamaras General Manager Technology & Product - Domain Insight
A pragmatic, strategic and highly commercial executive leader with global experience (US, UK, AUS) in Product & Tech across B2C and B2B.... More

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Peter Hind Principal Research Analyst at ADAPT
Peter Hind has spent the last 25 years as an analyst and commentator on the ICT industry. ​ His primary areas of interest... More

Peter Hind has spent the last 25 years as an analyst and commentator on the ICT industry. ​

His primary areas of interest are the potential of technology to transform the way organisations operate, the change management obstacles executives encounter in realising this potential, as well as the tactics and techniques leaders have deployed to overcome these difficulties.​

Peter now takes on multiple roles within ADAPT including the moderation of private events and roundtables, interviewing business executives about the strategies they are pursuing and assisting with the structuring of delegate surveys.​

He also interrogates and analyses ADAPT’s treasure trove of end-user and C-suite data.​

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Customer experience Data Leadership