24 June, 2025 | Fullerton, Sydney

Digital Excellence & Being Ridiculously Easy to Do Business With

Collaborate and learn with 150 Heads of Digital Transformation, Product and Customer driving digitisation, efficiency and experiences.

Register Your Interest Are you a Technology Vendor? Become a Partner
Online sales growth boosts digital products, sparking app, data, and system expansion. Nimble organisations are evolving cross-functional CX, UX, Product, Data and Engineering disciplines - the X-teams. It’s time for radical transformation.
In its 10th year, ADAPT host leaders of Digital, Product and Customer strategy in A/NZ Helping them create the best experiences, retention, improved ways of doing things, and managed change.​ Register Your Interest

Our Speakers

Harness the collective intelligence of the world’s foremost thought leaders to learn best practices and be inspired.

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David
Avrin
World Leading CX Consultant

David Avrin

World Leading CX Consultant

About

David Avrin, CSP, GSF is one of the world’s leading Customer Experience speakers and consultants. He helps CEOs and organisations better understand and serve their changing customers and clients to help future-proof their businesses by becoming ridiculously easy to do business with. David’s the author of seven books: It’s Not Who You Know, It’s Who Knows You!, Why Customers Leave (and How to Win Them Back) and his newest book: Ridiculously Easy to Do Business With: A practical guide to giving customers what they want-when and how they want it. His business insights have been featured worldwide.

Prof.
Marek Kowalkiewicz
Professor and Chair in Digital Economy at Centre for Future Enterprise, QUT Business School

Prof. Marek Kowalkiewicz

Professor and Chair in Digital Economy at Centre for Future Enterprise, QUT Business School

About

Marek Kowalkiewicz is a Professor and Chair in Digital Economy at QUT Business School. Listed among the Top 100 Global Thought Leaders in AI by thinkers360, Marek has led global innovation teams in Silicon Valley, was a Global Research Program Lead and Founding Research Manager of SAP’s Machine Learning lab in Singapore, and a Research Fellow at Microsoft Research Asia. His newest book, “The Economy of Algorithms: AI and the Rise of the Digital Minions”, is an international bestseller, recently released as an audiobook.

Andrea
Clarke
Work Futurist & Author at FutureFit

Andrea Clarke

Work Futurist & Author at FutureFit

About

Andrea encourages people to be ‘future fit’ for their careers – through writing, speaking, and delivering high-impact leadership programs. She founded Future Fit Learning in 2012 – a small business that builds leaders who drive innovation, growth and cultural change by accelerating the ‘real skills’ needed to lead with impact. Through her programs, Andrea and her team have helped major businesses and global organisations (Rio Tinto, NBN, THALES, Orora & Austrade) develop leaders at all levels.

Prior to her move into learning, Andrea was a career television news reporter based in Washington D.C., covering major breaking news for major media outlets including Reuters, the Seven Network and Al Jazeera English. While in the US, she also worked across human rights; firstly helping to generate grants to rebuild Iraq, Afghanistan, Jordan & Georgia with funding from USAID & the US State Department. And secondly; leading the communications team when the ‘Save Darfur’ advocacy movement lobbied the Obama administration to appoint a US Special Envoy to end the genocide in Darfur, which was achieved at the UN General Assembly in New York in 2009.

One year before the pandemic, Andrea released her first award-winning book, Future Fit: How to Stay Relevant and Competitive in the Future of Work’ – winner of the Australian Business Book of the Year 2019 and finalist in the UK Business Book Awards 2020. Andrea has been a member of the Australian HR Institute’s Future of Work Advisory Panel and is currently working on her second book, to be released in March 2025.

Stephen
Hardy
Partner at Bain & Co

Stephen Hardy

Partner at Bain & Co

About

Stephen Hardy is a member of Bain & Co’s Advanced Analytics practice and has more than 20 years of experience building and deploying AI and machine learning across financial services, government, retail and consumer electronics. He works extensively to deliver practical solutions embodying responsible AI principles to clients across the Asia Pacific.

Stephen’s career has spanned the technology areas of customer experience optimisation, causal modelling of programmatic impacts, image and video recognition algorithms, and privacy-preserving data analytics.

He has published articles across a number of different fields and is a co-inventor on more than 15 US patents across multiple technology domains.

Prior to joining Bain, Stephen was formerly the CEO of Ambiata, a Sydney based data science services company and was also previously SGM of Canon Information Systems Research Australia Image and Video R&D Lab.

He holds a PhD in Astrophysics from the University of Sydney and a BSc (Hons) with a university medal from the Australian National University.

Connecting the Region’s
Top Digital Leaders

Digital Edge is an invitation-only conference that brings together digital transformation leaders from the region’s most influential Enterprise and Government organisations, including:

Stay Ahead of ANZ Market Trends

Keep up with the latest market research and benchmarking data in fields like cyber security, data analytics, digital transformation and more.

Insights from Global Experts & Technologists

Hear the strategies and methodologies being applied by industry innovators who are actively leading teams, delivering enterprise-wide transformation and driving value.

Harness the Wisdom of Your Peers

Learn from the experience of your peers in cross-industry roundtable discussions and networking events to inspire new ways of thinking and share ideas.

Connect with Key Technology Providers

Forge important relationships and explore the capabilities and expertise of our vendors to support your strategic initiatives.

Debating Critical Themes

01

Digital Product Excellence & Digital Experience

Global sales are moving online and revenues from digital products will boom. With this arrives an explosion in apps, data, systems – driving new management challenges and opportunities. The operating models, products and structures of the past will not meet the evolving speeds, or needs for innovation, CX, UX and personalisation.

02

The Power of the X-Team

Nimble organisations are evolving cross-functional disciplines: uniting product, engineering, support, marketing, data, IT, and C-suite into X-teams. The goal is to align strategy, roadmaps and services, but it’s easier said than done. How do we achieve cross functional success?

03

Data Quality and Governance Frameworks for Digital & Product leaders

Ensuring the compliance of new digital products, managing data governance across the X-team, and privacy engineering to manage risk in the digital age.

04

How to create a unified Digital vision and sustainable change?

Our community of Digital and Tech leaders say barriers to success are misaligned priorities, lack of modern metrics or visibility, slow time to value, resistance to change and poor adoption. How can you create more agility while ensuring uptake and return from existing investments, to help ensure future budgets.

05

Approaches to Ecosystem Governance

The most challenging strategic goals are dependent on the actions and contributions of others. Ecosystem governance is a key to addressing today’s shared challenges such as sustainability and delivering connective financial services.

06

What are the best operating models for the digital age?

Organisations are not designed for the digital era and must reorganise several times if they are to survive this decade. What types of organisational surgery are required to reduce internal complexities and capture more value?

The keynotes really helped me to think big - to contemplate different approaches and perspectives with which to view our current and future challenges and opportunities. Director of Experience and Improvement at University of Canberra
A well structured event with insightful presentations. The whole day was structured to allow for meaningful discussion and allowed me to grow my toolbox of knowledge by learning from others.  Digital Innovation Lead at Vocus Communications
There were excellent speakers and great topics that were very relevant to the current climate and to my company. Head of Technology, Domestic Retail & Digital at Bupa Australia
One of the most well organised conference I have attended. I found the context and data very relevant to my current organisational priorities and situation. Associate Director, Education Technology at University of Sydney
I came away from the event so invigorated and, what was even better was that I could apply insights gained from the event as soon as I got back to my desk. I really recommend it. GM Digital Communications at Redkite

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Connecting the world’s leading technology brands with ANZ’s most influential enterprise executives.

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Location

Fullerton, Sydney

1 Martin Street
Sydney 2000 NSW

+61 2 8223 1111 Get Directions

ADAPT

ADAPT exists to help Australia and New Zealand thrive commercially, now and for future generations.

For nearly 10 years, we have enabled this by connecting and equipping executives with the knowledge, relationships, inspiration and tools they need to gain advantage. With a deep understanding of modern business challenges, ADAPT deliver unique local research and advisory.

Our mission is to be the trusted source to connect, inform and equip our local community of business and tech leaders to make better decisions, faster.

To be ADAPT is to Rise Above.

Go to Adapt.com.au

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Digital Edge