Luli Adeyemo

With over 22 years of experience in strategic marketing and event planning, I lead Best Case Scenario Marketing, a seasoned team of professionals that amplifies customer engagement strategies for technology innovators targeting key sectors such as Government, Healthcare, Banking & Finance, and Enterprise. We work with industry leaders like Microsoft, Broadcom, and NSW Department of Customer Service, delivering data-driven insights, compelling content, and engaging experiences that foster meaningful connections and growth.

I am also the Chief Marketing Officer of Tendertrace, a market intelligence platform that provides real-time public sector data for technology suppliers and agencies. In this role, I leverage my expertise in Government buying and data analytics to drive the company’s growth and impact, while also supporting clients such as Microsoft to create innovative solutions that enhance public services and outcomes. Additionally, I am the Program Director of AIMed Australia, an initiative that showcases the latest developments and best practices in artificial intelligence and medicine. I am passionate about championing diversity, equity, and inclusion in the tech sector, and I actively participate and volunteer in various organisations and events that promote this vision.