WHY ADAPT?
Making our region more competitive and productive, for now and for future generations.
Why ADAPT
We've made leadership too big. it's always been about choice... a choice to be different, to stand up, to be courageous, and to speak up when others aren't." Colin D. Ellis - Internationally Acclaimed Specialist in Organisational Culture
It's not often that you come to an event and be impressed, not by the content itself but also by the quality of the delegates - and this event's been the best I’ve been to in 10 years." Glenn Gore - Chief Architect at Amazon Web Services
I like how much collective knowledge are you bringing from all these incredible people that you bring into the conferences. You've got a lot of meaningful data that people can use and utilise, and make useful." Omar Hatamleh - Chief Innovation Officer at NASA JSC
Some of the best informal deep dive conversations I think I’ve had at a conference...validating, challenging, and inspiring." Vincent Pierce - GM at Westpac NEXT
We actually need to encourage failure and celebrate it in the business. That's how you get a whole bunch of crazy ideas in this validation process." Steve Day - EGM Infrastructure, Cloud & Workplace at NAB
Minds are like parachutes. They only function when they are open." Ines Almeida - Digital Transformation Advisor
If I was to do a word association with ADAPT, it'd be professionalism." Simon Waller - Digital Champion, Author & Advisor
LOCAL FIRST, GLOBAL SECOND
With a deep understanding of modern business challenges, ADAPT deliver unique local research and advisory, alongside global insights from the likes of MIT, McKinsey, CSIRO, Innosight and more.
PEER REFERENCE
Combined with the pooled wisdom and experience of thousands of local C-level peers, we debate shared challenges and reveal perspectives from trusted connections ahead on the same journey.
STRATEGIC PARTNERS
Our strategic partners include the world’s leading IT brands and local vendors, for whom we consult and develop campaign strategies to differentiate, access and influence.
Our strategic partners include the world’s leading IT brands and local vendors, for whom we consult and develop campaign strategies to differentiate, access and influence.
ENABLING ADVANTAGE
Our position of privilege is to sit as the objective platform connecting stakeholders together – saving everyone time, accelerating positive outcomes and enabling advantage.
Our position of privilege is to sit as the objective platform connecting stakeholders together – saving everyone time, accelerating positive outcomes and enabling advantage.
Every year they find a way to lift the bar, delivering excellent sessions and content, great network opportunities, and the ADAPT team's attention to detail in looking after delegates is second to none!" Steve Godbee - CIO at IBM Australia
I've been to two successive conferences, and ADAPT hasn't put a foot wrong yet. Content is sharp, succinct, and high quality, and attendees can all closely relate to it. Presenters are consistently interesting and high calibre individuals." Darren Oldfield - Banjo's Corporation Pty
CIO Edge curates a community of like minded professionals who have a strong desire to learn, grow and innovate. It was amazing to be a part of this experience and showcase how we're able to help Australian organisations communicate, collaborate and work better." Jason Singh - Head of APAC Marketing at Workplace by Facebook
To take time out of the office is always a challenge but to have it confirmed that you have shared pain points and experience while openly sharing learnings is a major time and stress saver for any Digital Executive. Digital Edge is one of the only conferences where there is an open sharing culture with excellent speakers, hosts and venue." Emma Haller - Director, Digital Transformation at Department of Justice & Attorney-General QLD
Whoa. I knew digitisation was hard for us, but this conference shows that it's hard for so many businesses. Some common challenges, some not so common. If I took one thing away it was the fact that the way forward is unclear for most of us but some common principles do exist. It's hard, it's disruptive, it's challenging. And it won’t wait for us to arrive on our doorstep." Julian McAll - Head of Architecture at Specsavers
From beginning to the end, the team at ADAPT were a slick operation, one of the easiest and highest quality events I've ever worked on. Worth their weight in gold!" Gabrielle Woodbridge - Marketing Manager at SAP Australia
A great experience meeting smart people to share knowledge, techniques, experience and views. The best 2 day investment in my own development in a long time." Cameron McLean - CIO at Yarra Valley Water
ADAPT uniquely differentiate themselves by bringing the best of the industry together with effective presentations on key topics, roundtables to discuss & progress resolution to known challenges and provides a conference construct that encourages networking and ongoing relationships beyond to influence IT outcomes and realising digital transformation." Richard Laws - Director, Managed Computing Services at DXC Technology
COMMUNITY FEEDBACK
ADAPT delegates and clients reveal how we harness the world’s collective intelligence, connect the right people for the right reasons, and give them all the Edge.
WATCH VIDEO 06:06 
Local and Global Experts
How to Adopt New Mindsets and Culture with Digital Thought Leaders
At Digital Edge in May, we asked thought leaders their proven and most effective ways to adopt new mindsets and culture.
Amazon Web Services’ Phil Potloff on How To Innovate Like a Startup
Phil Potloff says any organisation can learn from startups on how to innovate. Everything needs to be focussed on customer value.
Simon Waller - Innovation means change, and striking a balance between fear and frustration
Simon Waller discusses how to strike a balance between people afraid of change and those who believe it is not happening quickly enough.
Innosight’s Pontus Siren on the three pillars of digital transformation - Foundations, Interfaces and Business Models
Pontus Siren identifies three pillars of digital transformation: Foundations, Interfaces and Business Models. They can be used systematically to drive organisations forward.
Vince Pierce and Westpac’s customer journey
Vince Pierce at Westpac Next is designing and building the new generation of the bank’s service delivery platform, mapping the customer journey to product development.