Our Services

For IT Leaders & Teams ANZ technology research & executive
programs built for enterprise IT.

For Technology Vendors Powering go-to-market strategies with
unrivalled ANZ market intelligence.
Events
Edge Events Australia’s premier conference series for senior IT & business executives. Executive Roundtables Exchange strategies and experiences with cross-industry executive peers. Become an Event Partner Connecting the world’s leading technology brands with ANZ's enterprise executives.
Sydney Events:

Security Edge (Apr '25)

Data & AI Edge (May '25)

Digital Edge (Jun '25)

Cloud & Infrastructure Edge (Jul '25)

CIO Edge (Aug '25)

CFO Edge (Nov '25)
Melbourne Events:

CIO Edge (Feb '25)

Security Edge (Oct '25)
Already Registered as an Event Delegate or Partner? Access the Edge+ Portal
Resources
Resources ANZ market research and insights on
the core trends impacting leaders. Explore Topics

Data & AI

Security

Strategic Business Initiatives

Digital Transformation

Applications

Cloud & Infrastructure

Finance

People

Go-to-Market

All Resources
Join the ADAPT
Insider Community

Get the latest ANZ market research, benchmarking data, executive interviews and more.
Join the Community
ADAPT
About Us ADAPT is a specialist IT research and advisory firm.

Careers

Meet the Team

In The News

Get In Touch

Client Login Book a Discovery Session

Our Services

Our Services

For IT Leaders & Teams ANZ technology research & executive
programs built for enterprise IT. For Technology Vendors Powering go-to-market strategies with
unrivalled ANZ market intelligence.
Events
Events

Edge Events Australia’s premier conference series for senior IT & business executives. Executive Roundtables Exchange strategies and experiences with cross-industry executive peers. Become an Event Partner Connecting the world’s leading technology brands with ANZ's enterprise executives.
Sydney Events:
Melbourne Events:
- CIO Edge CIO Edge (Feb '25)
- Security Edge Security Edge (Oct '25)
Already Registered as an Event Delegate or Partner? Access the Edge+ Portal
Resources
Resources
Resources ANZ market research and insights on
the core trends impacting leaders. Explore Topics
All Resources
Join the ADAPT
Insider Community

Get the latest ANZ market research, benchmarking data, executive interviews and more.
Join the Community
ADAPT
ADAPT
About Us ADAPT is a specialist IT research and advisory firm.

Book a Discovery Session Client Login

Resources

Resources ADAPT

Topics
By Expertise
Reports
- Market Trend Reports
Articles
Peer Insights
Expert Presentations

Join the ADAPT
Insider Community

Get the latest ANZ market research, benchmarking data, executive interviews and more.

Join the Community

Resources

Resources
Topics
By Expertise

Security

Cloud & Infrastructure

Applications

Digital Transformation

Data & AI Strategy

Strategic Business Initiatives

People

Finance

Go-To-Market
Featured Are you helping Australia to become Data Driven? How to Resonate with ANZ CIOs ADAPT Brings the Right People in the Room for Amazon Web Services

The 4 ANZ Market Trends That Will Shape 2023 Edge Events by ADAPT: A Must-Attend for Executives in Australia Maximising ROI and Prioritising Initiatives with Former CEO of ServiceNSW Damon Rees
Reports

Market Trend Reports Realigning Technology to Build Data-Driven Organisation Spearheading Innovation in Unpredictable Environment Redefining Business Amidst Economic Upheavals All Market Trend Reports
Articles
Peer Insights
Expert Presentations

Subscribe

Kirsty MacCullough Share

Subscribe

Resources

Popular Topics Security Cloud & Infrastructure Applications Digital Transformation Strategic Business Initiatives People Finance Reports Market Trend Reports Insights Articles Peer Insights Expert Presentations

Clear

Kirsty MacCullough

GM Customer, CRM & Data at Tabcorp

Our Services For IT Leaders & Teams For Technology Vendors

Events Edge Events Executive Roundtables Become an Event Partner Access the Edge+ Portal

Resources All Resources Articles Market Trend Reports Peer Insights Expert Presentations

ADAPT About Us Meet the Team Careers Get in Touch Follow Us

Join the ADAPT
Insider Community

Get the latest ANZ market research and insights on the core trends impacting leaders.

Join the Community

ADAPT exists to help Australia and New Zealand thrive commercially, now and for future generations.

Just a heads up that we’re using cookies so you can have a sweeter experience on our website. Carry on as you were, we’ll assume you don’t mind!Allow Cookies Read more

Join the ADAPT Insider Community

Join the ADAPT Insider Community

Kirsty MacCullough

GM Customer, CRM & Data at Tabcorp

Join the ADAPT
Insider Community

Join the ADAPT
Insider Community