Samuel Bala

Program Architect at RM Williams

I have over 13 years of experience working in digital, e-commerce and customer technology. I’m deeply passionate about creating loved and trusted solutions that help business increase commercial performance and enhance the customer experience through a variety of digital disciplines.

I have worked at RAG as an eCommerce Manager and then subsequently in the technology team, driving online sales and innovation for our customers by using advanced analytics (Google Analytics), big-data (Amazon Redshift), Email/social marketing technology (Salesforce Marketing Cloud and Emarsys) and on-site creative and merchandising.

If you catch me outside of work, I’m an adventurous home chef and an avid lover of sports!