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Let's not forget, technology does not exist in a void. We're delivering technology to people and expecting it to work straight out of the box. In fact transformation is not something that companies can buy and achieve overnight

Dr. Joseph Sweeney

Lead Analyst at IBRS


I’m a veteran of IT industry, having begun my career in software development & deployment back in days when “it was not a computer unless you could walk through it.” I was there at the birth of the desktop revolution, through the shift to client-server, and now the cloud. It’s been quite a rollercoaster ride… and it just keeps getting faster and more interesting.

Over the past 30+ years, a sharp sense of curiosity has kept me on the cusp of technological and cultural change This includes: – developing early ‘big data’ analytics for fraud detection – turning around and selling on a tech PR company – founding the first commercial Internet company in the Asia – creating a successful mixed-media gaming publisher – doctoral research on the ICT policy and implementation in education All of this has kept me deeply involved in the intersection of technology, people, culture & policy.

What I’m Doing Today? As an Advisor (industry analyst) with IBRS, I strive to simplify the complexities faced by organisations when moving from the past ‘desktop / office” business model to new innovative workplace models. I work with a diverse range of clients, helping them tease out what the future holds for their business and their staff.

Then we get down to the nitty-gritty of how to get from now to the ideal future: the policies, tools, tech, governance, measures, and workplace changes needed.

It is one thing to have a future-state vision. It is entirely another thing to map out the path to get there! What Does My Future Hold? Change. That is one certainty. But I’m a scientific futurist. Tech changes are easy to plot & predict. It’s the cultural side of the equation that is difficult to envision accurately.

My goal is to continue creating clarity & offering pragmatic and implementable advice to business leaders looking towards the future.

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