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To change your governance so teams are aligning objectives, conversations should be ‘purpose-based rather than project-based.” Digital, AI and Big Data Alone are Not Enough, Digital Edge 2019

Douglas Ross

Partner & Managing Director at Adaptovate


Douglas founded ADAPTOVATE to help business teams rapidly scale innovation across their organisations so they can adapt, grow, and sustain success in global markets

Douglas has had global management roles within JP Morgan, News, and Macquarie and has worked as a consultant with Boston Consulting and Accenture as well as becoming a serial entrepreneur and investor. He has helped start-ups and large organisations successfully transform the way they work in Australia, Asia, North America, and Europe.

Douglas has

  • Led executive teams in design sprints to solve large and difficult business problems, that lead to workable and testable prototypes and successful implementations
  • Led large business transformations in retail banking, insurance, investment banking, media, telecommunications, and public sector
  • Supported start-ups and corporates from strategy to design of their business model, through rapid design sprints and implementation to scaled delivery
  • Led corporate teams to change the way they work so that overwhelmed teams become high performing, collaborative and motivated to deliver valuable output every day
  • Turned around failed programs, using a proven approach, based on agile execution and enterprise architecture, systems thinking and lean principles
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