Simon Bowker

Simon Bowker is Area Vice President of CRM & Industry Solutions in Asia Pacific for ServiceNow. He is responsible for managing sales, strategy and customer success for ServiceNow’s Customer and Industry Workflow Solutions that drive fierce customer loyalty with connected digital workflows.

Simon and his teams’ partner with ServiceNow’s customers on their digital transformation journey. They help leading organization’s in the region deliver ‘next generation’ customer experiences, increase productivity, reduce complexity and significantly improve customer satisfaction.

Before joining ServiceNow, Simon led Financial Services and Strategic Accounts at Adobe, helping the largest brands in Australia build world class experiences. He also served as the APAC AVP of Marketing Applications at Teradata, where he launched the Marketing Resource Management, Campaign Management and Digital Marketing Solutions in the region. Prior to moving to Australia, he was the UK Managing Director of European SaaS start-up, eCircle. There he managed over 100 digital marketing professionals to become the leading digital marketing platform in the UK, before successfully leading the integration of the eCircle and Aprimo businesses following acquisition by Teradata.

Simon was an elected member of the UK Direct Marketing Association Council from 2010-2013. He has consulted on digital transformation strategies for clients including Sony, Asda, Argos, Lloyds Banking Group, Bank of America, Qantas, ANZ Bank & Telstra and continues to speak publicly around Customer Experience and Digital Transformation.