Geoff Purcell, Chief Digital Officer at James Cook University, shares insights into the institution’s transformative journey, focusing on people, processes, and technology. 

 

Reimagining the organisation 

Geoff initiated the transformation by redefining the organisation and prioritising agile methodologies to enhance service delivery effectively. 

This meant rolling out new operating models and getting the staff up to speed with safe and sound agile frameworks, which improved collaboration and efficiency. 

Central to Geoff’s approach is aligning the organisation’s culture and increasing employee engagement, setting a solid foundation for a successful digital transformation. 

 

Driving change at James Cook University 

At James Cook University, Geoff leads efforts to streamline processes and upgrade the technological infrastructure. 

He’s brought in central hubs for support functions and introduced service catalogues, making delivering services across the board a breeze. 

Geoff’s also tackling the tangled web of applications, simplifying things with tiered support models and bringing in AI powerhouses like chatbots. 

With a keen eye on aligning tech with the university’s ambitions, Geoff is crafting a cohesive strategy to spark innovation and ramp up the institution’s overall performance. 

 

Embracing the challenge of change 

Change isn’t always easy, but Geoff’s commitment to nurturing a culture that is always looking to improve hasn’t wavered. 

He values employee feedback and engagement, utilising tools such as employee surveys to pinpoint areas for improvement. 

 

Geoff’s holistic approach 

Geoff’s strategy transcends technical solutions, focusing on transformation’s human and technological facets.  

This approach positions James Cook University for long-term success in the dynamic digital landscape. 

  

Key Takeaways: 

  • The path to digital success at James Cook University is built on the pillars of people, process, and technology. 
  • The journey includes organisational restructuring, championing agile methods, and safe frameworks to elevate service delivery and teamwork. 
  • Geoff’s initiatives aim to streamline processes, centralise support functions, implement service catalogues, and deploy AI-driven solutions, aligning technology with the university’s strategic goals for sustainable success. 
Contributors
Geoff Purcell Chief Digital Officer at James Cook University
I am a business-driven Chief Information Officer, Chief Technology Officer, Chief Digital Officer, with global and CEO start-up experience. My passion is... More

I am a business-driven Chief Information Officer, Chief Technology Officer, Chief Digital Officer, with global and CEO start-up experience. My passion is business, technology and digital transformation that drives business value. As a technologist, I believe the leader of Technology in a business, must truly understand the business and its full potential, in order to truly add value to that business.

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