In 2022, digital leaders are solely focused on filling the skills shortage.
Rather than freezing training and development, ADAPT’s Data Analytics & Visualisation Analyst, Gabby Fredkin, believes these must be reinstated to fuel organisational growth.
Other ways to tackle the skills shortage include internal advertisement of roles and a shift to hiring and training less experienced professionals.
Aside from filling the skills gaps, Australia’s digital leaders are focused on process optimisation and becoming data-driven.
- Digital fatigue is the biggest challenge to optimising the hybrid employee experience
- Inconsistent data across disparate systems is the greatest hindrance to delivering a personalised customer experience
- The most digitised areas of business include finance, people, and sales