Shifting from a project to a product discipline is a transformative approach that enhances digital delivery by fostering continuous improvement and a laser focus on customer needs. Unlike a project approach, which focuses on completing tasks within a fixed timeline and budget, a product approach prioritises long-term value creation and customer satisfaction. 

This disciplined shift encourages organisations to develop and iterate digital products based on ongoing feedback from external customers and internal staff. This leads to greater agility and alignment with business objectives. 

By forming dedicated cross-functional teams that work on a product throughout its lifecycle, companies can ensure cohesive and efficient development, adapting quickly to market changes and evolving customer needs. 

Shifting from a project to a product discipline is a transformative approach that enhances digital delivery by fostering continuous improvement and a laser focus on customer needs. Unlike a project approach, which focuses on completing tasks within a fixed timeline and budget, a product approach prioritises long-term value creation and customer satisfaction. 

This disciplined shift encourages organisations to develop and iterate digital products based on ongoing feedback from external customers and internal staff. This leads to greater agility and alignment with business objectives. 

By forming dedicated cross-functional teams that work on a product throughout its lifecycle, companies can ensure cohesive and efficient development, adapting quickly to market changes and evolving customer needs. 
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