Raj Sundarason

Leader, Asia Pacific and Japan, at Whatfix

Raj is a pioneer and thought leader in the digital adoption space leading growth initiatives across the Asia-Pacific region. Based in Singapore, he is responsible for accelerating go-to-market initiatives in APAC, designed with a ‘customer-first’ approach.

Raj has firsthand experience in building a DAP hyper-growth business leading to an IPO with a focus on customer value realisation strategies. He is the author of the multi-award-winning book ‘The DAP Strategy’, which has been described as “the ultimate playbook for success in a digital transformation program.”