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David Negri

Sales Director – ANZ at Sofware AG


Proven results oriented individual who has consistently delivered over the long term in a range of roles, sales, sales management and senior sales management. Has demonstrated an ability to quickly turn around geographies and territories, while growing profitability.

Experience in both large and small organisations, public and private companies, taking new products to market and growing existing market share.

A strong focus on the customer and operational execution.

Key capabilities;

  • Understanding a company ecosystem and how to leverage this
  • Effective coaching, adaptability to circumstances and mentoring.
  • Excellent motivator.
  • Building winning teams
  • Innovative and strategic
  • Organised and resourceful.

I am committed to customer success, enterprise sales strategy, meaningful customer relationships, the latest trends in data analysis and its potential to transform businesses and power innovative customer experiences.

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