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Market Trend Reports
The New Normal – finessing future business models
Jun 24, 2020 | 20 min
Finance Professor, and former Wall Street Trader, Nassim Nicholas Taleb is the author of the New York Times award-winning 2007 book ‘The Black Swan – the impact of the highly improbable’.
In it, Taleb defines a black swan event as something that is impossible to predict due to its extreme rarity but something that will have dire consequences. He argues that people must always assume a black swan event is a possibility, whatever it may be, and to plan accordingly.
Clearly, by this reckoning, many businesses, but not all, have lived through just such a black swan event with the…