Scarlett Sieber: Culture: How To Get The Masses to Buy In
Scarlett Sieber is a Global Innovation and Digital Transformation Thought-Leader. She is one of the most prominent voices in digital transformation. She said in her presentation that the best way to foster innovation within an organisation is “to make sure that it’s embedded in your DNA, going back to culture. How do you do that? The first and most important thing is getting executive buy-in.”
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