VIRTUAL WORKSHOP

Mid-Year GTM Checkpoint: What Enterprise Buyers are Prioritising in H2 2025

Thursday, 17 July, 2025 @11:00am

Date Thursday, 17 July, 2025 Time 11:00am - 12:00pm AEST Location Digital link will be available upon registration. Register Your Interest Request to Join

Meet the Speakers

Back your GTM with insights from over 650 Australian enterprise leaders.

In the first six months of 2025, ADAPT has surveyed over 650 c-suite technology decision-makers across Australia, including CIOs, CISOs, Chief Data & Analytics Officers, and Heads of Digital from leading enterprise and government organisations.

Despite rising pressure, shifting budgets, and high expectations, most tech leaders report ongoing friction: misaligned data strategies, immature cyber capabilities, and transformation programs struggling to scale.

As we move into H2, now is the time to reset and align.

Join us for a mid-year strategic webinar drawing from ADAPT’s survey insights into where Australian tech leaders stand on data maturity, AI, modernisation, cybersecurity, and digital execution – capturing where the real investment momentum, execution gaps, and strategic priorities are heading as we enter the second half of the year.

Who should attend?

Enterprise and B2B technology providers

Marketing and Product Marketing Leaders
Sales Enablement and Field Sales Teams
Product Management, Strategy & GTM Owners

Register your interest now to gain exclusive access and boost your 2025 GTM success.

What you’ll learn: 61% of CIOs plan to increase investment in application modernisation - yet funding constraints are forcing hard trade-offs Why 68% of CISOs are directing new budget toward third-party risk and GenAI-related threats What’s stalling AI execution despite growing investment Why data immaturity is hindering AI readiness with only 24% of CDAOs saying their data is ready to support AI use cases Where digital leaders face friction – from disconnected platforms to slow adoption – and the kind of support they now expect from vendors

Meet the Speakers

Matt Boon Senior Research Director at ADAPT

Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of... More

Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.

For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.

ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.

When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.

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Gabby Fredkin Head of Analytics & Insights at ADAPT

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions.

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.

Gabby’s primary areas of expertise are:

• Advanced AI and ML practices, including AI ethics.
• Building models to benchmark and predict IT performance.
• End-user behaviour and human-centred design.
• Cross-functional team design and value, such as DevSecOps.

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Anthony Saba Partner & Managing Director, Transformation Services

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units. He is driven by a core... More

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units.

He is driven by a core belief that we are experiencing a modern industrial revolution, one that will fundamentally reshape how business is done and pose serious challenges to the future of many Australian organisations and industries.

In this environment, success will not necessarily favour incumbents, or those with the deepest pockets or broadest resources, but rather organisations who are most able to ADAPT quickly and effectively to the evolving needs of their customers, employees and ecosystems.

With this belief, ADAPT is evolving into a critical platform that Australia’s enterprise leaders, local solution providers, and trusted advisors can rely on to succeed over the next decade.

By removing barriers, democratising access to proven expertise, promoting local ANZ innovation, and enabling rapid, meaningful connections between leaders and experts, ADAPT is committed to helping Australia not just survive, but thrive in the complex and uncertain times ahead.

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