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03.06.2019 10 min Watch Video

Playing word association with cloud and data centre thought leaders


In 2018, ADAPT interviewed over 10,00 local C-level leaders. We hosted 2,300 executives across six national Edge events.

Just this March, we gathered 350 major IT users and service providers at Connected Cloud & DC Edge.

It’s an intense two days of sharing practical insights and networking with expert stakeholders and high calibre peers. We captured off the cuff thoughts of leaders on trending topics in the changing digital landscape. A word association exercise gives great insight into what the buzzwords actually mean.

Word: Innovation

ADAPT defines business innovation as the implementation of new ideas, new methods, or innovative product or services design via a culture of creativity to achieve competitive advantage.

Person: Simon Waller – Digital Champion, Author and Advisor
Response: Change

Person: Helen Robson – Branch Head, Technology infrastructure Delivery at Australian Bureau of Statistics
Response: Exciting

Person: Dan Brown – Partner for Energy and Infrastructure at Ashurst
Response: Disruption

Person: Dave Glover – CTO at Salmat
Response: Difficult

Person: Paul Silver – Founder, Cloud at NAB
Response: Love it

Word: Cloud

ADAPT defines cloud platforms and cloud infrastructure as on-demand computing over the Internet or in-house intranet. This includes private cloud, public cloud, and hybrid cloud. Cloud computing services can be broadly divided into Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a Service (PaaS). These vary significantly from the physical compute, network, and storage systems previously used in in-house data centres.

Person: Simon Waller, Digital Champion, Author and Advisor
Response: Aeroplane

Person: Paul Silver – Founder, Cloud at NAB
Response: Love it, can I say that twice? Passionate about it.

Person: Dave Coombes – Director Engineering at Tyro Payments
Response: Normal

Word: Data centre

ADAPT defines a data centre as a network of dedicated servers, storage, software and services used by organisations for processing and storing applications and data. Data centres are physical environments either housed within an organisation, within a co-location environment or managed by a cloud service provider.

Person: Simon Waller, Digital Champion, Author and Advisor
Response: Power

Person: Helen Robson – Branch Head, Technology infrastructure Delivery at Australian Bureau of Statistics
Response: Offsite and shrinking

Person: Thomas Dargue – Director at Vena Energy
Response: Energy use

Word: Leadership

ADAPT defines effective leadership as a product of good governance structures that enable team members to move forward. Leadership roles and skills are strongly associated with strong communication and collaboration skills and expertise in managing human resources.

Person: Michael Whereat – Lead Advisor, Technical SCIBN Project at Sunshine Coast Council
Response: Disruption is necessary in order to get people from analogue to digital.

Person: Dan Brown – Partner for Energy and Infrastructure at Ashurst
Response: Impediment

Person: Dave Glover – CTO at Salmat
Response: Crucial

Person: Dave Coombes – Director Engineer at Tyro Payments
Response: Servant leadership

Word: Edge computing

ADAPT defines edge computing as an environment managing distributed networks of IoT devices, edge devices or other connected devices enabling the processing of data closer to the source of data. These billions of devices reduce latency and provide real time data. Also sometimes known as the edge of the network computing or fog computing, real world IoT applications examples are traffic light sensors of smart cities, self-driving cars, and many other emerging applications.

Person: Alan Perkins – Tech Visionary and Cloud Migration Expert
Response: Sensors

Person: Simon Waller, Digital Champion, Author and Advisor
Response: Cliff jumping

Person: Helen Robson – Branch Head, Technology infrastructure Delivery at Australian Bureau of Statistics
Response: Still unclear

Person: Michael Whereat – Lead Advisor, Technical SCIBN Project at Sunshine Coast Council
Response: Autonomous vehicles

Person: Dave Glover – CTO at Salmat
Response: Tough one, that’s my response

Person: Peter Grant – Technology Industry Thought Leader
Response: Incredibly important, but completely misunderstood

Person: Warren Prentice – CTO at eHealth Queensland
Response: Interesting

Person: Dave Coombes – Director Engineering at Tyro Payments
Response: Bleeding

Word: Digital transformation

ADAPT defines digital transformation as the critical and creative process of leveraging new technologies and approaches to drive business IT capabilities into many areas of an organisation. Digital transformation offers the opportunity to add depth and richness to business operations and customer experiences. Digital transformation enables innovative business planning, new business models and revenue models.

Person: Warren Prentice – CTO at eHealth Queensland
Response: Been around since Day 1

Person: Response: Alan Perkins – Tech Visionary and Cloud Migration Expert
Response: A continuous challenge

Person: Helen Robson – Branch Head, Technology infrastructure Delivery at Australian Bureau of Statistics
Response: We’ve been doing it forever

Person: Michael Whereat – Lead Advisor, Technical SCIBN Project at Sunshine Coast Council
Response: Needs people to change, it’s much bigger than just being about IoT

Person: Thomas Dargue – Director at Vena Energy
Response: Opportunity is the key word there

Person: Paul Silver – Founder, Cloud at NAB
Response: Needs to happen

Person: Dave Coombes – Director Engineering at Tyro Payments
Response: We’ve always been a digital company, so we don’t need to be digitally transformed. We’ve been digital from day one.

Person: Dave Glover – CTO at Salmat
Response: Nebulous, gobbledygook, weasel words. Nobody knows what it means.

Word: IoT

ADAPT defines IoT (the Internet of Things) as the Internet connectivity of billions of real world devices with computing systems. These connected devices have embedded software and sensors to send and receive real time data.

Person: Michael Whereat – Lead Advisor, Technical SCIBN Project at Sunshine Coast Council
Response: Tries to be smart cities, not necessarily the same.

Word: Culture

ADAPT defines culture to be the behaviours of organisational members when collaborating with each other in pursuit of action plans, mission statements and business goals. The outcomes of these efforts are often measured by Key Performance Indicators in achieving customer satisfaction.

Person: Simon Waller, Digital Champion, Author and Advisor
Response: Yeast

Person: Helen Robson – Branch Head, Technology infrastructure Delivery at Australian Bureau of Statistics
Response: Ever a challenge to be considered

Person: Paul Silver – Founder, Cloud at NAB
Response: Need to change

Person: Dave Coombes – Director Engineering at Tyro Payments
Response: Values drives behaviours, drives culture

Person: Peter Grant – Technology Industry Thought Leader
Response: Culture extends in IT right from not just how we treat our staff, but how we all engage with our business areas

These are more than just buzzwords to Australia’s busiest executives. These are words that encompass revolution, meaning different things into different business contexts. ADAPT has helped enable industry leaders to grow and get the Edge.

We want you to have the right information to make the right decisions based not just global trends, but localised competitive intelligence on the Australian market.

Be empowered by ADAPT Membership, which gives you distilled intelligence from our Edge event agendas, powerful C-level knowledge and local research. You’ll gain privileged access to the community experience of thousands of your peers.

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Playing word association with cloud and data centre thought leaders
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