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Paul Shetler: How to Fix the ‘The Square of Despair’
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Digital Transformation Expert Presentations

Paul Shetler: How to Fix the ‘The Square of Despair’

Mar 8, 2019 | 2 min

What you need to know:

  • Digital is about understanding what your users want and need and responding to that
  • “The square of despair” describes the barriers in every large organisation that stops them from being able to behave like a digital organisation
  • Inappropriate governance, procurement, funding and IT make up the square
  • Use your data to understand usage patterns, where customers fall off, and what they enjoy about your product

With a wealth of experience in the UK Government and from his time as CEO and CDO at the Australian Government’s Digital Transformation Agency, and now as Partner…

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