Marketing Operations Specialist

Marketing Operations Specialist

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About this Role

As our Marketing Operations Specialist you will play a key role as the internal lead in managing our marketing technology stack, CRM automation, analytics, and team workflows.

You’ll own the management and optimisation of our marketing CRM (Hubspot) in executing campaigns, creating workflow automations, setting up integrations with 3rd party applications, training team members in CRM best practice and leveraging lifecycle/engagement data to support conversions. 

With a highly analytical brain you will act as a central source of insights for the team, providing routine reports, analysis of campaign success & web activity, and uncovering new opportunities within key accounts by diving into sales conversion data.  

On a weekly basis you will work closely with multiple stakeholders across our events and research divisions to help execute multi-channel (email/SMS) communication campaigns through our CRM, creating workflows, database segmentation and performance tracking to improve our efforts. 

You will help with ongoing marketing project planning and progress tracking to ensure the team is moving towards key milestones on time. 

Process improvement, automation and documentation is something you will dive into regularly as you create marketing playbooks and document processes to ensure information is out of people’s heads and into a shared system.    

This role is an amazing blend of marketing creativity, customer journey mapping, technical CRM know-how, data analysis and operational process execution.  

It’s highly varied so while the tools you use will become familiar, each week and month will present new opportunities. 

 

Key Ares of Responsibility:

  • General administration/management of our marketing CRM (Hubspot) and integrations to additional software (eg – Salesforce, SMS platform, Zoom, Ad Networks) 
  • Creating workflows and automation to support marketing campaigns, communications, and sales enablement activities. 
  • Driving the adoption of new or advance CRM features that can enable more effective outcomes (eg – Account-Based Marketing tools, personalised dynamic content, engagement scoring) 
  • Providing reporting and insights on campaigns, database engagement, communications, and ROI measurement of marketing activity 
  • Improving the processes and systemisation of marketing team’s working models – helping to document playbooks 
  • Web Tracking & Analytics Management – overseeing Google Analytics, Google Tag Manager and additional tracking tools to enable insights to support decision making 
  • Ensuring the wider marketing team is trained in tracking best practices 
  • Working with key marketing and sales team members to support go-to-market activities, including Account-Based Marketing strategies. 
  • Building and leveraging market survey data to help identify opportunities in key accounts and prioritise marketing efforts 
  • Acting as the custodian of marketing CRM data – ensuring it is clean and well-structured for ongoing segmentation in support of marketing efforts 
  • Working with internal content and product marketing team members to ensure database health is optimised 

 

Skills & Experience You Will Need:

  • 3+ years hands on experience with marketing CRM management and automation (HubSpot, Pardot, Adobe) 
  • Demonstrated experience in building customer-journey communications for a B2B business 
  • Experience with Hubspot CRM highly regarded 
  • Experience with Salesforce highly regarded  
  • Hands-on experience with Google Analytics and Google Tag Manager (certification highly regarded) 
  • Strong working knowledge of Microsoft Excel and PowerPoint to enable the analysis and presentation of data 
  • Strong organisational and project management skills with a willingness to roll up your sleeves and get stuff done 
  • Tech-savvy and fast learner – you enjoy learning new tools, platforms and technologies 

About ADAPT

Working with over 3,000 C-level executives from Australia and New Zealand annually, ADAPT has cemented itself as a market leading Research, Advisory & Multi-Channel Events company in Australia.

Our vision is to make Australia and New Zealand more commercially competitive, differentiated, and productive on the global stage. We do this by working closely with the business and technology executive leaders of local enterprise and government organisations and equipping them with the knowledge, relationships, inspiration, and tools they need to gain advantage.

As ADAPT enters a new era of maturity and growth in the marketplace, we are looking for driven and passionate team members to help fuel the growth of ADAPT’s Research & Advisory Practice – and to increase our subscriber base.

When you join ADAPT, you will set your career on track for outstanding achievement with a company that knows no limits. ADAPT has consistently achieved double-digit growth by steering clients toward the right decisions with locally focussed business and technology insights and community access they can’t find anywhere else.

If you are persistent, smart, coachable, executive-savvy, and looking for your next great adventure, ADAPT could be the place for you.

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