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Innovate 5 MIN

Last year alone, ADAPT interviewed over 10,000 local C-level leaders. We hosted 2,300 executives across six national Edge events.

For our 5th annual Digital Edge journey, we gathered 140 national heads of digital and IT who are responsible for identifying, realising and scaling the benefits of digital and for bringing their organisation along on the journey.

We captured the raw thoughts of digital leaders on topics trending in our changing technology and business landscape. We left, after two days feeling inspired and equipped with great insight into what these buzzwords really mean to industry leaders and their organisations.

Word(s): Artificial Intelligence

ADAPT defines artificial intelligence and AI systems as the application of learning algorithms to analyse and apply deep learning for problem-solving, interpreting events, and automating actions.

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Fear

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Love

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: Non-sentient

Thought leader: Toby Heaton-Armstrong, Head of Digital Technology at Dexus Property Group
Meaning to them: Top of the hype cycle

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Personalisation

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: Early

Thought leader: Sherif Mansour, Distinguished Product Manager at Atlassian
Meaning to them: Not there yet

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Opportunity

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: The future

Thought leader: Kerrie Campbell, CIO at Flinders University
Meaning to them: Coming quick and valuable to the human spirit

Thought leader: Dr Ian Oppermann, Chief Data Scientist and CEO NSW Data Analytics Centre at NSW Government
Meaning to them: Helps us move towards that utopian goal of the 15-hour working week

Word: Mindset

ADAPT defines a mindset as an established set of attitudes, perceptions, and beliefs held by someone about themselves or others. A mindset underlies behaviour.

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Change

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: Deep change

Thought leader: Kerrie Campbell, CIO at Flinders University
Meaning to them: Definitely has to be new, fresh and ever-changing

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Values

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: Shifting

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Changing

Thought leader: Paul Shetler, Digital Transformation Expert and Partner at AccelerateHQ
Meaning to them: Important

Thought leader: Sherif Mansour, Distinguished Product Manager at Atlassian
Meaning to them: Open

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Challenging

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: Needs to change

Word: Legacy

ADAPT defines legacy as outdated operations, applications and systems that are incompatible with new systems and technologies. Legacy data formats, processes, and ways of working are cited by ADAPT as the greatest business and technology challenges in today’s Digital Age.

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: Yesterday

Thought leader: Dr Ian Oppermann, Chief Data Scientist and CEO NSW Data Analytics Centre at NSW Government
Meaning to them: We really need to acknowledge it, but move on.

Thought leader: Kerrie Campbell, CIO at Flinders University
Meaning to them: Old ways of thinking, bad habits

Thought leader: Toby Heaton-Armstrong, Head of Digital Technology at Dexus Property Group
Meaning to them: Problems

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Challenge

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: Old

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Old

Thought leader: Paul Shetler, Digital Transformation Expert and Partner at AccelerateHQ
Meaning to them: Cringe

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Boring

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: A struggle

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: That’s a hard one, my mind went blank

Word: Culture

ADAPT defines culture to be the behaviours of organisational members when collaborating with each other in pursuit of action plans, mission statements and business goals. The outcomes of these efforts are often measured by Key Performance Indicators in achieving customer satisfaction.

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Trust

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: The sum of thousands of conversations

Thought leader: Kerrie Campbell, CIO at Flinders University
Meaning to them: Essential, changing, morphing

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Overrated

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: Driving change

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Driven by behaviours

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Transformational

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: Underlies everything

Word: Fresh thinking

ADAPT defines fresh thinking as an approach to problems or situations that are new, different, non-traditional, and innovative. This type of creativity is necessary to achieve a competitive advantage.

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Happy

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: Today

Thought leader: Kerrie Campbell, CIO at Flinders University
Meaning to them: Innovation, transformation, vulnerability

Thought leader: Toby Heaton-Armstrong, Head of Digital Technology at Dexus Property Group
Meaning to them: Vital

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Creativity

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: Problem-centred

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Risky

Thought leader:Sherif Mansour, Distinguished Product Manager at Atlassian
Meaning to them: Graduates

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Exciting

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: Hugely important

Word: Human Experience

ADAPT defines the human experience as the way organisations approach every aspect of engagement with employees, customers and prospects. Interacting with them on their terms, when and how they want, regardless of role, location, or technology as part of their 24-hour digital journey.

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: The only kind there is

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Love

Thought leader: Toby Heaton-Armstrong, Head of Digital Technology at Dexus Property Group
Meaning to them: Vitally important

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Priority

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: The core

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Ugly

Thought leader: Paul Shetler, Digital Transformation Expert and Partner at AccelerateHQ
Meaning to them: We all have one

Thought leader: Sherif Mansour, Distinguished Product Manager at Atlassian
Meaning to them: Emotional

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Inspiring

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: Foundational

Word: Buzzwords

ADAPT defines buzzwords as words, phrases, or expressions from a subject area or technical context that are used popularly for the sake of hype and impressing peers.

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Many

Thought leader: Sherif Mansour, Distinguished Product Manager at Atlassian
Meaning to them: We were joking at dinner last night not to use the word transformational, that is called the T-word, so saying the T word. Sounds like an insult or a rude word.

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: Transformation

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: Overused

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Genuinely boring

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Innovation

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Distraction

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: Bullshit

Word: Digital

ADAPT defines digital as the use of the web, mobile, and social channels by organisations to deliver content, engage with customers, and complete transactions. Digital creates connectivity with customers to replace analog signals and telecommunications.

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Opportunity

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: Ubiquitous

Thought leader: Kerrie Campbell, CIO at Flinders University
Meaning to them: Confusing, needed and very very relevant

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: Transformation

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Genuinely boring and confusing

Thought leader: Paul Shetler, Digital Transformation Expert and Partner at AccelerateHQ
Meaning to them: Cult

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Fast-paced

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: The future

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Just a word

Word: Edge Computing

ADAPT defines edge computing as an environment managing distributed networks of IoT devices, edge devices or other connected devices enabling the processing of data closer to the source of data. These billions of devices reduce latency and provide real time data. Also sometimes known as the edge of the network or fog computing. Real world IoT applications examples are traffic light sensors of smart cities, self-driving cars and many other emerging applications.

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Doesn’t really make any sense to most normal people, so confusing

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: Probably not at the centre

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Innovation

Thought leader: Kerrie Campbell, CIO at Flinders University
Meaning to them: The way of the future is transitioning and valuable

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Interesting

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: More powerful than ever

Thought leader: Paul Shetler, Digital Transformation Expert and Partner at AccelerateHQ
Meaning to them: Interesting

Thought leader: Sherif Mansour, Distinguished Product Manager at Atlassian
Meaning to them: Future

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Distracting

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: Fast

Word: Blockchain

ADAPT defines blockchain technology to be any system of distributed ledger storing information on transactions and transaction history, participants of transactions and uniquely identify transactions shared in a network. Blockchain enables any user with access to trace back transaction history and its participants. Organisations leverage this technology to validate transactions, improve supply chain transparency with transaction data and creating smart contracts. It was popularised recently with the applications of bitcoin transactions.

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Unknown

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: Yet to mature

Thought leader: Kerrie Campbell, CIO at Flinders University
Meaning to them: Coming

Thought leader: Toby Heaton-Armstrong, Head of Digital Technology at Dexus Property Group
Meaning to them: I think it’s gonna be interesting where that leads

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: High potential

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: Limitless use cases

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: The fact that it came from nothing, nobody even knows where it came from is sort of fun

Thought leader: Paul Shetler, Digital Transformation Expert and Partner at AccelerateHQ
Meaning to them: Oversold

Thought leader: Sherif Mansour, Distinguished Product Manager at Atlassian
Meaning to them: Is amazing, a lot of hype, little application

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Can be game-changing

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: Distributed ledger technology. Let’s go

Word: Bitcoin

ADAPT defines bitcoin as a digital currency or ‘cryptocurrency’ based in algorithms which operate independently of a central bank or administrator, that can be sent independently by users on a peer bitcoin network. It was invented in 2009 by Satoshi Nakamoto.

Thought leader: Simon Waller, Digital Champion, Author and Advisor
Meaning to them: Dying

Thought leader: Vincent Pierce, GM at Westpac Next
Meaning to them: Probably not what I’d invest in

Thought leader: Dr Ian Oppermann, Chief Data Scientist and CEO NSW Data Analytics Centre at NSW Government
Meaning to them: An interesting technology

Thought leader: Kerrie Campbell, CIO at Flinders University
Meaning to them: Expensive, forward thinking

Thought leader: Ines Almeida, Digital Transformation Advisor at ANZ
Meaning to them: Interesting

Thought leader: Douglas Ross, Partner and MD at Adaptovate
Meaning to them: Sort of fun not going to be anything in the future

Thought leader: Paul Shetler, Digital Transformation Expert and Partner at AccelerateHQ
Meaning to them: The only interesting thing on the blockchain

Thought leader: Paul McNamara, Partner and Managing Director at Adaptovate
Meaning to them: Buzzword

Thought leader: Pontus Siren, Partner at Innosight
Meaning to them: A version of the future

Thought leader: Phil Potloff, Evangelist at AWS
Meaning to them: Stay away from it

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Lightning Round of Word Association with Australia's Cloud Leaders
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