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Strategic Business Initiatives Market Trend Reports Innovation = Relevance in a Sea of Digital Disruption and Uncertainty by Aparna Sundararajan, Matt Boon and Peter Hind Jun 3, 2019 | 4 MIN

ADAPT research shows that many Australian CIOs are not taking innovation as seriously as they should. A follower, conservative mindset has crept into the historically innovative Australian business psyche.

Australian organisations will benefit from increased innovation, more R&D and a proactive attitude towards shaping the future through innovative technologies and mindsets. Many are reluctant to innovate as their leadership teams challenge them to align, innovative and sometimes risky investments with potential business and revenue returns.

Nimble born in the cloud companies have disrupted traditional business models irreversibly. Innovation demands new sales channels and platforms – digital, mobile, social, omni-channel and an end to legacy mindsets and approaches.

Australian organisations need to look at the successes of local disruptors and emulate approaches in thinking, design and culture.

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