Digital Transformation
Expert Presentations
Ines Almeida: Scaling Agile is not the Path to Business Agility
Mar 8, 2019 | 2 minWhat you need to know:
- Our goal shouldn’t be productivity, but to design and deliver a great customer experience
- Enterprises that are leading in design have 32% higher revenues
- Customer experience must be considered in early parts of development, during, and after product launch
- “We need to care about the exchange of data for value in a consensual way”
As Chief Transformation Officer at NKD Co, Ines Almeida presented her definition of business agility as a combination of operational and strategic agility.
Agility has previously been operations focused to save costs and maximise efficiency, but Almeida argued this…